William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018
Amanda Clark — September 7, 2017 Follow @GrammarChicInc — September 7, 2017 typographyimages / Pixabay How long has it been since you really sat down and went through your resume with a fine-tooth comb? Are you guilty of simply tacking on new information without reviewing existing content? This not only increases the length of your … Continue reading Revamping Your Resume Content to be More Effective
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Marcus Miller on September 5, 2017 Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about … Continue reading Content marketing & SEO: The scalable way to be in the right place at the right time
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform. Sweta Patel on September 4, 2017 at 11:14 am Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward … Continue reading 5 Facebook algorithm hacks to up your content marketing game
By Adrienne Erin September 4th, 2017 Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your … Continue reading Checklist For Creating Powerful Cornerstone Content
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
Denny McCorkle — August 30, 2017 Follow @DennyMcCorkle — August 30, 2017 Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others … Continue reading Reimagine Your Content and Social Sharing for Personal Name SEO
Karen Repoli — August 26, 2017 Follow @karenrepoli — August 26, 2017 Today, I’m continuing my series about reviving your old blog posts. In the first two steps, we took a look at your stats and chose the five most popular with your audience to revive. Now, it is time to work on those posts … Continue reading Reviving Your Old Blog Posts (Part 3) – Update Your Content
Jonathan English — August 20, 2017 — August 20, 2017 Welcome to our Video Basics series, where we teach you the foundations of doing better marketing with video. This video covers our top five tips for repurposing your video content to improve your ROI and get the most from every video project. Video Transcript Great … Continue reading How to Repurpose Your Video Content for Incredible ROI
