Joseph Forte, Jr. — August 18, 2017 Follow @dmakproductions — August 18, 2017 Pexels / Pixabay If you’re looking for new video content, one of the easiest ways that you can find it is by repurposing old content that your business has already used. Blog posts, white papers, and infographics can all be used as … Continue reading How to Create Videos from Previously Repurposed Content
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Tom Kuder — August 15, 2017 Follow @twkuder — August 15, 2017 You are the business. The business is you. It’s quite possible that building a new startup company is the hardest thing you’ll ever do. Think about it. You have a great idea, but little else. All you have to do is turn that … Continue reading 9 Reasons Why Your Startup Needs Content Marketing
Max Greene — August 15, 2017 Follow @muffinmarketing — August 15, 2017 Social media is one of the most effective methods of promotion for your small business. Not only can you build an audience on sites like Twitter, Facebook and Instagram, but you can use your followers to drive traffic to your website and put … Continue reading When Are the Best Times to Post New Content on Social Media? [Infographic]
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more. Jordan Kasteler on August 15, 2017 Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the … Continue reading 10 tools for creating compelling content for social media
By Ann Smarty August 14th, 2017 As soon as a business enters the digital marketing world, all they hear is “Content is king.” So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say “Content … Continue reading How Effective is Content Marketing, As Shown Through Stats
Maddy Osman — August 11, 2017 — August 11, 2017 User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds. … Continue reading How to Measure the ROI of User-Generated Content
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users. Megan Hannay on August 9, 2017 In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call … Continue reading How to personalize content for locals
