Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Andrew Dennis on September 28, 2017 Content strategy is an essential part of SEO — after all, content and links are among the … Continue reading SEO content strategy: How to grow visits by 300% in one year
Eric Wall — September 27, 2017 Follow @equivityva — September 27, 2017 We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as NetFlix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. But, it … Continue reading Content Marketing for Small Business [Infographic]
Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Glenn Gabe on September 22, 2017 I had an e-commerce company reach out to me earlier in the year for help. … Continue reading How long does it take to deindex low-quality or thin content published by accident? [case study]
Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts
Ivan Ivanov — September 21, 2017 — September 21, 2017 There’s no doubt that Facebook is one of the top social media platforms. With a constant user growth and adapting to a new network paradigm shift towards more engaging content, Facebook is not MySpace or Friendster. It has established itself to be a spot for … Continue reading 4 Step Guide To Creating A Facebook Content Strategy For Your Brand
Zac Johnson — September 20, 2017 Follow @zacjohnson — September 20, 2017 Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there are currently more than a billion active websites and blogs on the internet today. — all of which … Continue reading 5 Working Methods to Monetize Content on Your Website
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Thomas Stern on September 14, 2017 Google has thrown a ton of changes at marketers over the last few … Continue reading How to conduct an SEO content audit
By Heba Hosny September 14th, 2017 Google only loves you when everyone loves you first – Wendy PiersallClick To Tweet Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a … Continue reading It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]
