Tag Archives: Content

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

Alison Lillie — February 9, 2020 Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content … Continue reading 9 SEO-Friendly Content Writing Tips to Outrank Your Competition →

7 Innovative Content Ideas for Your Video Marketing Campaigns

Video Marketing

Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing. It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility. 29% of … Continue reading 7 Innovative Content Ideas for Your Video Marketing Campaigns →

Content Marketing Trends in 2020 [Infographic]

Content Marketing

Jomer Gregorio — February 5, 2020 Content marketing is currently on the rise and is expected to have a bright future, especially for businesses that are opting for amp up their marketing strategies. In fact, recent studies suggest that enterprises are now keen on investing more of their resources in marketing, particularly in making valuable … Continue reading Content Marketing Trends in 2020 [Infographic] →

Pro Tip: Here’s why content audits are so important

Content Strategy

Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy. Justine Rabideau on February 4, 2020 One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if … Continue reading Pro Tip: Here’s why content audits are so important →

The Trends Shaping E-Commerce Content Marketing

eCommerce Content

Elijah Masek-Kelly — February 2, 2020 In the 3rd quarter of 2019, e-commerce accounted for 11.2% of all sales. This marks an upward trend from last year. In order to make sure that your company is well-suited to take advantage of that surge in business, it’s key that you use effective content marketing to separate … Continue reading The Trends Shaping E-Commerce Content Marketing →

Systematically upgrade your existing content: Here’s how (and when) to do it

Content Strategy

Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks. Chris Gregory on January 24, 2020 The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also … Continue reading Systematically upgrade your existing content: Here’s how (and when) to do it →

5 Tips for Creating Link-Worthy Content

SEO Link Building

Syed Balkhi — January 22, 2020 Building backlinks to boost traffic to your website and increase your search engine ranking can take time. It often involves reaching out to websites and asking them to link to you, which can be frustrating. Luckily, instead of searching for opportunities and asking for links, you can create link-worthy … Continue reading 5 Tips for Creating Link-Worthy Content →

6 Great Examples of Brands Using Content in Marketing Emails

Content Marketing

Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails →

Avoid These Big SEO Content Mistakes on E-Commerce Sites

Content Strategy

John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites →

Want better leads on LinkedIn? Focus on your content

Leads Generation

Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. AJ Wilcox on January 3, 2020 Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is … Continue reading Want better leads on LinkedIn? Focus on your content →