Tag Archives: Content

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content →

Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

Advertisement Industry

The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV →

How (and Why) to Advertise Your Long Form Content on YouTube

Youtube Marketing Strategy

Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube →

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Productivity

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway →

Building top-funnel content to influence bottom-funnel pages (with real example)

Sales Funnel

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals. Andrew Dennis on March 10, 2020 Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince … Continue reading Building top-funnel content to influence bottom-funnel pages (with real example) →

The B2B Comfort Zone: Email Is Still Best For Sending Content

Email Marketing Tips

The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital. Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content →

How to Repurpose Content for Email with a Greatest Hits Funnel

Email Marketing

Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel →

Blogging for Agencies: How to Turn Content Into Customers

Blogging Outsourcing

Esther Cohen — February 25, 2020 Should your agency blog to win new business? If yes, how should you go about it? Find out in this guide to blogging for agencies. You create extraordinary, exciting content for your clients. Your content marketing plans can fill entire folders. And your results give your clients record-breaking quarters. … Continue reading Blogging for Agencies: How to Turn Content Into Customers →

How to Boost Engagement with User-Generated Content on Instagram

User Engagement

Akvile DeFazio — February 18, 2020 Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, … Continue reading How to Boost Engagement with User-Generated Content on Instagram →

How to Find New Content Ideas for Your YouTube Channel

Content Optimization

Syed Balkhi — February 12, 2020 If you have a YouTube channel, whether it’s to promote your business or just for fun, you know that constantly coming up with exciting new video ideas can be challenging. Plus, there’s a ton of interesting content on YouTube. In fact, according to Statista, more than 500 hours of … Continue reading How to Find New Content Ideas for Your YouTube Channel →