by Lanre Onibalusi Follow @OnibalusiOctober 21, 2016 The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, … Continue reading Using Social Networks for Advertising: Pros and Cons
by Wez Maynard Follow @wezSeptember 26, 2016 It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still … Continue reading The Pros and Cons of Using Pop-Ups on Your Website
by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
by Jenni Boyd June 30, 2016 Follow @thequasihipsterJune 30, 2016 Adobe Spark is Adobe’s new, free design web app, and it’s giving Canva a run for it’s money. But is it as versatile as Canva? In some ways, Adobe Spark is giving a strong showing in its competition with Canva. It has a couple of … Continue reading Design at a Glance: The Pros and Cons of Canva and Adobe Spark
by Suzanne Hoenig June 14, 2016 Follow @SMHoenigJune 14, 2016 Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our … Continue reading Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series
by Roee Ganot March 28, 2016March 28, 2016 Many exciting changes have been taking place that promise to help digital marketers get more reach and connect with more of their target audience. Google introduced its AMP platform for mobile content in October, and Facebook has been quietly offering instant articles to certain publishers for some … Continue reading Pros And Cons Of Facebook Instant Articles For Publishers
by Juliana Allen February 3, 2016February 3, 2016 There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article … Continue reading The Pros & Cons of Social Media Tools: Tumblr
by Jamie MacDonald January 28, 2016 Follow @MindGeniusJanuary 28, 2016 Every project manager knows that you need the right information to make your project a success. Vital information such as a projects requirements, client’s expectations and assumptions and understanding the risks are all a key part of the planning process. But how do you get … Continue reading The Pros and Cons of 10 Information Gathering Techniques for Projects
by Jomer Gregorio January 18, 2016 Follow @JomerGregorioJanuary 18, 2016 Studies by industry experts and major players in the digital marketing arena have established time and time again how important Search Engine Optimization (SEO) is. SEO is the main driver for organic search, generating as much as 51% of traffic in the B2B market according … Continue reading The Pros and Cons of DIY SEO [Infographic]
by Ryan Mead December 21, 2015 Follow @govitruDecember 21, 2015 60% of workers are now asked to take workplace assessments in today’s modern workforce. This means more managers than ever have insight on their employees, how to work effectively within a team’s innate culture and what to expect when a new employee walks into the … Continue reading Pros & Cons of Having a Challenger Employee: How to Deal
