Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018 Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function
James Potter — February 27, 2018 Follow @thelinkedinman — February 27, 2018 PhotoMIX-Company / Pixabay Let’s keep this simple. There are two core approaches on LinkedIn, very different in approach, the work involved and the risk. Connect and message This is the approach where you connect to lots of relevant people with the idea that … Continue reading Connect Through Relationships or Connect Alot – The Pro’s and Con’s
Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons
Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Christopher Moore — August 3, 2017 Follow @cjmoore — August 3, 2017 MasterTux / Pixabay As an e-commerce store owner, you want to provide users with as many payment options as possible, but you don’t want to increase your own risk for fraudulent payments. Increased options for your customers mean increased conversions and sales. Bitcoins … Continue reading Pros and Cons of Accepting Bitcoin as a Payment Method
Kaitlyn Hammond — June 29, 2017 — June 29, 2017 theglassdesk / Pixabay When it comes business websites, content is king. One of the most cost-effective ways for a small business to add useful content is through a blog. The more often you can post a relevant, authoritative blog, the more you’ll get out of … Continue reading The Pros and Cons of Adding a Blog to Your Website
Alan Rita — June 22, 2017 — June 22, 2017 JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on … Continue reading The Pros and Cons of Mobile Advertising for Small Businesses
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Marcus Miller on May 15, 2017 A question we are often asked is, “Which is better: SEO or PPC?” This is not … Continue reading SEO vs. PPC: Pros, cons & an integrated approach
Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers
Tamar Frumkin — January 26, 2017 Follow @tamarush— January 26, 2017 Customer complaints on social media are finally floating back down to Earth where they belong. Rather than lobbing stratospheric public posts, consumers increasingly prefer help over private direct message. This is a huge relief for heads of customer service, PR, and marketing, but they … Continue reading Private Messaging For Service on Twitter vs. Facebook: Pros and Cons
