by Barbara McKinney November 18, 2015November 18, 2015 Outsourcing is a key strategy in a business. Today, you can outsource anything from HR payroll to marketing. However, no matter how strategic and beneficial it can be, it can also become a setback for any business. There are horror stories to outsourcing. But if there is … Continue reading The Pros And Cons Of Outsourcing IT Lead Generation [Infographic]
Brian LangOctober 8, 2015 I’ve written about online marketing a good bit because that type of content seems to be popular and it is one of my focuses as an online entrepreneur. But a few people have asked about making money and getting started in business, so I figured I’d write this post comparing some … Continue reading The Pros & Cons of 10 Popular Business Models
Andre OentoroSeptember 28, 2015 Videos are important aspect of your online marketing efforts. They can help explain your products, brand message and other aspects significantly better than text can. So when you place a video upon your website, you might be tempted to put the video on auto-play. While this is understandable, is it a … Continue reading The Pros And Cons Of Video Auto-Play For Websites
When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Abraham Nord on August 28, 2015 Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which … Continue reading The Pros And Cons Of Responsive Design
Martin SchneckAugust 27, 2015 We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth. But it takes time to research and understand other methods … Continue reading How to Pay for Digital Advertising: The Pros and Cons [Infographic]
Jamie NicholJuly 14, 2015 If you dabble in the latest management and human resources trends, you might have heard of ROWE. ROWE stands for “Results Only Work Environment,” and it was created by Cali Ressler and Jody Thompson. This strategy focuses on the output of employees rather than many hours they clock in each day, … Continue reading Pros And Cons Of A Results Only Work Environment (ROWE)
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Sarah GreesonbachJune 5, 2015 When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? How often do you update? But while these are important … Continue reading 4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog
Luke KnightMarch 2, 2015 If you were managing pages on Facebook before Feb. 16, you’re undoubtedly aware of Facebook’s Business Manager tool. I say undoubtedly because as of that date you had to either have migrated your old ‘gray page’ account over or start fresh by setting up a Business Manager page once your old … Continue reading The Pros and Cons of Facebook’s New Business Manager Tool
Heidi SchmidtFebruary 3, 2015 Recently, I ran a Facebook advertising campaign that was hugely successful for a client. An event, that had otherwise not sold any tickets, sold out in 3 days largely thanks to a paid Facebook campaign. I’m not an advertising guru, but I’m at the point where I’m confident in knowing what … Continue reading Pros and Cons of Facebook Advertising:
