Tag Archives: Connect

The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn

by John Nemo July 10, 2016 Follow @JohnNemoPRJuly 10, 2016 Here’s a fast and efficient way to both personalize AND automate your invitations when connecting with potential customers on LinkedIn! Dale Carnegie said it best: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” When you … Continue reading The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn →

How Your SEO Strategy Can Connect You With Influencers

SEO Strategy

by Susan Gilbert June 30, 2016 Follow @SusanGilbertJune 30, 2016 Use Influencer Marketing with SEO Optimization to Grow Your Reach In order to grow your brand your business needs to combine your existing SEO efforts with influencer marketing. No longer do we produce content just for search engine visibility — our audience is now requiring … Continue reading How Your SEO Strategy Can Connect You With Influencers →

Brands Take YouTube Talent To Television To Connect With Millennials

Youtube Marketing Strategy

by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials →

The Right Sales Messaging Templates Will Boost Your Sales Team’s Connect Rate

Sales Leads Conversion

by Megan Tonzi June 24, 2016June 24, 2016 It has been a time of information overload for many and much of that overload includes a large number of poorly-written emails. I can’t even count how many emails I receive on a daily basis, let alone the ones that are sales-based and far from customized. Communication … Continue reading The Right Sales Messaging Templates Will Boost Your Sales Team’s Connect Rate →

A CMO’s View: How College Ave uses personalization to connect with customers

Customer Engagement

CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers →

6 Ways to Connect and Promote Your Business With Facebook Messenger

Facebook Marketing

by Paul Chaney June 21, 2016 Follow @pchaneyJune 21, 2016 Facebook is the social network for most of the world, yet its future may lie in the hands of its messaging platform, Messenger, and the army of chatbots that are beginning to populate its landscape. More than 900 million people use Messenger, which means there … Continue reading 6 Ways to Connect and Promote Your Business With Facebook Messenger →

Dads And Brands Connect, But Moms Get More Attention From Advertisers

Marketing Guide

by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers →

How 3 brands are using Facebook Live to connect, engage & inspire their fans

Facebook Engagement

Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans →

Twitter Spotlight on Locals: How to Connect Ten Ways

Twitter

by Carol Stephen January 21, 2016 Follow @Carol_StephenJanuary 21, 2016 Twitter Spotlight on locals: How to Connect Ten Ways If you have a brick-and-mortar store, such as a shop or a restaurant, what’s the best way to get people to your place? Although I’ve written a previous post, Social Media: 7 Ways Your Business Can … Continue reading Twitter Spotlight on Locals: How to Connect Ten Ways →

How to Connect with a Prospect in 3 Steps

Branding

by Tal Vinnik January 4, 2016January 4, 2016 Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a … Continue reading How to Connect with a Prospect in 3 Steps →