Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans
Ross Shanken — August 16, 2017 Follow @RossShanken — August 16, 2017 geralt / Pixabay For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact rate of less than 50%! The question is why? If a consumer has taken the time to raise … Continue reading Optimizing to Connect vs. Optimizing to Convert
Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?
David Kiger — April 8, 2017 Follow @davidkiger— April 8, 2017 For small business owners looking to attract more attention online, blogging can be a major step forward. It can help establish a social media presence, create a connection with clients and encourage feedback that can be a significant help to the business. In an … Continue reading Blogging Can Help Small Business Owners Connect with Customers
Peter Cartier — January 26, 2017 Follow @PeterCarti3r— January 26, 2017 Do your people feel connected to the company’s success? If you’re not fostering emotional connections with your employees, you’re setting your team up for failure. Too often, the only emotional response felt by frontline employees is that of concern over their personal future and … Continue reading Engagement Strategies To Emotionally Connect with Employees
Daniel Woods — December 22, 2016 — December 22, 2016 What is Google Search Console (Webmaster Tools)? Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best … Continue reading Stay Ahead of the Game: Connect Your Website To The Google Search Console
Personal Branding Blog — November 12, 2016 — November 12, 2016 Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content … Continue reading How a Blog Can Connect You with Your Brand Audience
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. Chris Liversidge on October 20, 2016 Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more … Continue reading Connect audience insight to your SEO strategy
by James Potter Follow @thelinkedinmanOctober 2, 2016 It may sound like I’m stating the obvious in saying so, but on LinkedIn who you connect with is everything. You’d be surprised how many people I meet that don’t even give this a moment’s serious thought. The key point here is that the most powerful aspect of … Continue reading LinkedIn Works Best When You Connect With the Right People
by Sara McGuire Follow @sara_mcguireSeptember 14, 2016 So, you’re at a conference and you spot an influencer you admire across the room. OK, be cool. Don’t panic. You’re going to do it. You’re going to talk to them. Maybe even get their contact information. Now is your chance. After all, that’s the beauty of conferences: … Continue reading How to Connect with Influencers at Conferences [INFOGRAPHIC]
