A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017 Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish
Olivier ChoronOctober 22, 2015 In the world of social media, staying on top and being the best are the main aims I’m sure you all have. Easier said than done, right? In an ever changing arena, with the likes of Facebook, Twitter and LinkedIn regularly updating and adding new features to their networks, keeping up … Continue reading A Social Media Checklist – How Do You Compare Against Competitors?
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile. Ginny Marvin on May 5, 2015 Google announced a number of new search advertising format and measurement initiatives in a livestream Tuesday, hosted by Jerry Dischler, Vice President of Product Management for AdWords. No surprise, many of the announcements focused … Continue reading Mortgages Coming To Google Compare, New Automotive Ads Among AdWords Announcements
Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015 In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report]