Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. Matt McGee on March 16, 2015 Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful. The Content Marketing Trends survey covered 290 marketers, … Continue reading 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Phil SingletonMarch 11, 2015 Many in digital media continue to underestimate the influence of Google. It’s no longer just a cool tech company; Google is now part of the global economic infrastructure. While many people are caught in the hype of social media, the plain fact is that Internet searches are what drive purchase decisions. … Continue reading SEO For Startup Companies: How One Tech Company Nailed It
Julian JohnsMarch 5, 2015 Digitally mature companies win more customers. Not because winning customers is their focus, but because they operate in a manner that is attractive to the customer. For me, there are three easy steps to becoming a digitally mature company: Use digital technologies to transform your customer experience. Ian Cox of the … Continue reading 3 Characteristics of Digitally Mature Companies
Omri BlochMarch 4, 2015 The proliferation of social media — some may say, obsession — has resulted in the opening of social media marketing purse strings. Wide open, in fact. More marketing dollars are being thrown at social media than ever before. From fear of being left behind. The promise of customer growth. The hope … Continue reading Social Media: An Excellent Channel for Companies That Don’t Want to Sell Anything
Bob HutchinsFebruary 10, 2015 Social media marketing is past the point of being a buzz-phrase. It’s an industry. But, in many ways, selling through social media isn’t taken as seriously – or viewed as critically – as other sales and marketing tactics. In fact, the disparity between the proficiency and power of a (good) social … Continue reading 85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Rick Whittington December 30, 2014 If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary … Continue reading 12 Things That Differentiate The Best Web Design Companies
Mike Wood December 31, 2014 Is it possible for startup companies to have Wikipedia pages? Using the company Instacart as an example, you will see that startup companies can qualify for Wikipedia pages. Wikipedia pages can be difficult to create. In addition to understanding the guidelines for formatting, referencing, and style of writing, you must … Continue reading Wikipedia Pages For Startup Companies
Laura Hogan December 30, 2014 Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”. Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand … Continue reading 5 Companies Doing Testimonials Right
Paul Keijzer December 28, 2014 If you follow the news like I do then you know that negatives outshine the positives – which is just so wrong! The same goes for gender diversity. When news like Microsoft’s Satya Nadella’s mistake on equal pay makes headlines but the National Association for Female Executives report on tip … Continue reading Companies Who Got Gender Diversity Right
