Vishal Pindoriya December 20, 2014 There’s no question that using social media for customer service is something that every company should be doing. We recently highlighted 10 ways that you can use customer service to improve your company’s customer service through social channels, so if you need some more good ideas after this you … Continue reading How These Top Companies Are Excelling In Social Media Customer Service
Bernadette Tansey November 27, 2014 Bernadette Tansey The Bay area is a hotbed for creative types, and it’s also home to a number of Web-based companies that connect writers, book authors, and photographers with potential readers and customers. A flurry of news came out about these companies early this week. San Francisco-based Scripted … Continue reading Web Companies Create Marketing Hubs for Indie Writers, Artists
Jayesh Sahasi November 18, 2014 It is said that the phrase “a picture is worth a thousand words” was first used by a newspaper editor who was discussing publicity back in 1911. Some 103 years later, the same is true – even more so! And savvy marketers are updating the lexicon, taking that old-timey turn … Continue reading How Companies of All Sizes Can Overcome the #1 Barrier to Video Adoption
Allison Tetreault November 18, 2014 I follow a few key topics on Quora, and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I … Continue reading 4 Blogging Best Practices for B2B SaaS Start-Up Companies
By Jessica Mehring, Published November 8, 2014 I was doing competitive research for a B2B client recently and I noticed something odd. Many of my client’s competitors had started creating content (blogs, white papers, case studies, etc.) years ago – but then stopped after a year or two. The content on their websites was years … Continue reading How B2B Companies Scare Off Customers
By Trent Dyrsmid, Published October 24, 2014 I have owned professional services businesses for my entire career as an entrepreneur and there is one thing that I know for sure: if you don’t create systems and processes to maximize your team’s efficiency, you will struggle to be profitable. And if you struggle to generate profits, … Continue reading Automation Isn’t Just For Marketing: Secrets For Professional Services Companies
Destination CRM, Thursday, October 23, 2014 eTrigue, a provider of cloud-based marketing automation, has expanded the VisitIQ ecosystem to include built-in support for additional email service providers in the VisitIQ IQ Link builder. These added providers include Bronto, dotmailer, Emma, Mad Mimi, VerticalResponse, Mailchimp, Constant Contact, and many others. VisitIQ helps marketers target prospects by … Continue reading eTrigue Expands Partnerships With Email Companies
More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers online. These consumers are searching for answers every step of the way – from home before making a purchase and in the … Continue reading Why Search Marketing is Vital to B2B Companies Looking to Attract New Customers
EDITOR’S NOTE: “Social media savvy” is a monthly feature in the business sections of the North Lake Tahoe Bonanza and Sierra Sun, featuring information about trends in the world of social media, and advice and tips on how to improve a business’s ability to promote and market itself. Facebook has 1.23 billion monthly active users … Continue reading Social media savvy: 3 ways to improve way you use Facebook
