Personal Branding Blog — August 22, 2017 — August 22, 2017 AlexAntropov86 / Pixabay Salespeople are invariably the ‘fall’ person for taking the blame when it comes to errors. The blame game is rampant inside the company and clientele hold the representative responsible. The very best approach is to quickly apologize and avoid all excuses. … Continue reading Encourage or Detract Clients: How You Solve Problems
Karen Cordaway — August 18, 2017 — August 18, 2017 Pexels / Pixabay Improve productivity on a regular basis. Productivity and efficiency seem to go hand and hand. If you can get things done more efficiently, it can make you more productive. I worked with a client this summer that structured how we worked together. … Continue reading Improve Productivity: 3 Ways to Work More Efficiently with Clients
Rotem Gal — July 20, 2017 Follow @gal_rotem — July 20, 2017 geralt / Pixabay Have you ever stopped to think about why infographics are so wildly popular in marketing? Basically, it’s because humans are not computers. Our brains need help translating raw data into meaningful insights, which we can then use to make informed … Continue reading This is Your Client’s Brain on Data
Karl Sakas — July 6, 2017 Follow @KarlSakas — July 6, 2017 geralt / Pixabay Delegate clients to your team, so that you’re not clients’ day-to-day contact. Your job is to run the agency. Are you in a situation where key clients see you as their day-to-day contact at your agency? That’s not good—once you … Continue reading Delegate Clients to Your Team: How to Escape Being the Day-to-Day Contact
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
Rob Wood — June 21, 2017 — June 21, 2017
Brent Morrison — June 20, 2017 — June 20, 2017 When you’re creating a new brand, capturing a client’s design feedback is critical to the process. In most cases, clients will want to make changes or see additional concepts. Understanding your client’s needs and asking the right questions is a skill set you can actively … Continue reading Get More Constructive Design Feedback from Clients
Kevin George — June 18, 2017 Follow @imkevin_monk— June 18, 2017 Email Marketing is still a widely used medium to reach a large set of audience. With a plethora of email clients available, it remains a challenge for email marketers to reach each and every subscriber in their list. No doubt, email marketing can bring … Continue reading Major Rendering Challenges Faced by Email Clients and Their Workarounds [Infographic]
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. Jeff Baum on June 12, 2017 One of the chief success metrics for our agency’s account … Continue reading Learn 3 proven methods for winning additional PPC budget from your clients
Patrick Whatman — June 11, 2017 Follow @mrwhatman— June 11, 2017 Many marketing agencies know the feeling: a new client wants to know how you can help them grow – in a hurry. They want to reach new customers, build a real presence on social, and make their business seem as cool as they think … Continue reading Agencies: 5 Strategies to Help Clients Build Their Marketing Reach Online
