Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results
Choncé Maddox — September 9, 2019 — September 9, 2019 We all get faced with extra fees and up-charges at one time or another. One of the most common extra fees that I really don’t like it the ‘convenience’ fee since I never really understand what it’s for. When you freelance or run a small … Continue reading When You Should Charge Clients Extra Fees
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile
Choncé Maddox — August 7, 2019 — August 7, 2019 StartupStockPhotos / Pixabay If you’re an independent contractor or freelancer, you’ll love having the ability to set your own hours and rates. You may also find it a little awkward to negotiate with clients and ask for more money. Knowing how to ask clients for … Continue reading How to Ask Clients For a Higher Rate
Shayen de Silva — July 31, 2019 — July 31, 2019 Taking on new and exciting design projects and creating the perfect end product is what all designers get a kick out of. However, despite your best intentions, it is easy to say ‘yes’ to too many tasks which can end up negatively affecting your … Continue reading How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy
Karl Sakas — July 30, 2019 Follow @KarlSakas — July 30, 2019 Why do you really want new clients? Be intentional about your three options! If you’re like most agency leaders, you want to land new clients. But have you thought about why you want that new business? The answer is simple, yet powerful. New … Continue reading Why Smart Agencies Are Intentional About Getting New Clients
Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?
Hannah Cohen — July 14, 2019 — July 14, 2019 Dealing with tough clients is a part and parcel of every agency business. Learn how to deal with difficult clients with 9 strategies in this article. In agency hallways, conference rooms, and cafeterias, the stories abound. Sometimes shared in hushed tones, sometimes in boisterous tales … Continue reading How to Deal With Difficult Clients: 9 Innovative Strategies