Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned â not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
October 09, 2024 7 strategies to land your first freelance clients Experiment with this mix of approaches to figure out what works best for you to sign your initial freelance clients. BY Brian Honigman The most uncertainty with self-employment often comes at the beginning, when you start down this career path. Thatâs because everything is new and … Continue reading 7 strategies to land your first freelance clients
April 04, 2024 How business services companies are helping their clients become more efficient From keeping track of dinner reservations to assisting with navigating hospital parking lots, the companies recognized in the business services category of Fast Companyâs Most Innovative Companies program aim to increase efficiency. BY Jay Woodruff Optimal efficiency has surely been the holy … Continue reading How business services companies are helping their clients become more efficient
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this yearâs agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Urging Your Clients To Transform? Look To Your Own Business First by Anna Hickey , Op-Ed Contributor, February 24, 2023 Last month on LinkedIn I saw a meme showing two marketing leaders debating whether this was the year of transformation or whether that was last year. It made me chuckle. It reminded me of the … Continue reading Urging Your Clients To Transform? Look To Your Own Business First
How to Write Blogs your Clients will Actually Read Nikola Baldikov / 02 Dec 2022 Blogging is the best strategy when marketing your products or services to a niche audience for whom you customize your content. As discussed, some flawless writing skills exist to captivate such audiences and improve your website visibility. 4 Ways … Continue reading How to Write Blogs your Clients will Actually Read
By Chris Cardinal May 13, 2022 Tired, deflated, hanging by a thread: These are just a few keywords your average American worker might use to describe themself these days. And who can blame them, as we head into year three of the pandemic? Compared with the âbefore times,â remote employees are working longer hours, … Continue reading One key way to prevent employee burnout? Addressing toxic clients
Clients Are Digging Into ‘Modern Marketing’ by Michael McLaren , Op-Ed Contributor, February 24, 2022 Marketers have been looking to level up their efforts as of late, as evidenced by topics like âmodern marketingâ and âadvertising solutionsâ being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge. Modern … Continue reading Clients Are Digging Into ‘Modern Marketing’
Brian Basilico October 14, 2021 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, chances are, youâd have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may … Continue reading Want Clients to Really Take a Look? Put It In An eBook
Dane Panes October 12, 2021 Catering to multiple clients at once is the dream of every freelancer. You get to be your own boss, work on projects you actually like, and work anytime and anywhere you want. But the question is, how can you effectively juggle three, four, or five clients at once while still … Continue reading Freelancing 101: How to Juggle Multiple Clients at Once
