Tag Archives: Clients

Is Researching Your Clients and Prospects a Good Idea?

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?

Invoicing Clients: 10 Approaches That Get Results

Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results

Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

How agencies can better engage with clients using agile

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile

How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy

Shayen de Silva — July 31, 2019 — July 31, 2019 Taking on new and exciting design projects and creating the perfect end product is what all designers get a kick out of. However, despite your best intentions, it is easy to say ‘yes’ to too many tasks which can end up negatively affecting your … Continue reading How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy

How Often Should Your Agency Meet With Clients?

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?

How to Deal With Difficult Clients: 9 Innovative Strategies

Hannah Cohen — July 14, 2019 — July 14, 2019 Dealing with tough clients is a part and parcel of every agency business. Learn how to deal with difficult clients with 9 strategies in this article. In agency hallways, conference rooms, and cafeterias, the stories abound. Sometimes shared in hushed tones, sometimes in boisterous tales … Continue reading How to Deal With Difficult Clients: 9 Innovative Strategies