Tag Archives: Clients

5 Effective Ways to Get Clients to Pay Twice As Much

Renzo Costarella — December 31, 2019 Making more money for your services is always a good thing. There is a fine balance to strike, though, because of market dynamics. Charge too little and you will not generate enough revenue. Charge too much, and your customers/clients might look for another service. Perfecting your pricing strategy can … Continue reading 5 Effective Ways to Get Clients to Pay Twice As Much

Why Most Agencies Should Avoid Startup Clients

Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients

How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Matt Ambrose — November 6, 2019 Follow @mattambrose Does seeing your copy on a website fill you with pride? Or a painful itch that still you’ve got a LOT more sculpting to do? Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to … Continue reading How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Is Researching Your Clients and Prospects a Good Idea?

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?

Invoicing Clients: 10 Approaches That Get Results

Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results

Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop

How agencies can better engage with clients using agile

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile