Franklin Manuel — September 19, 2017 — September 19, 2017 cloudhoreca / Pixabay You just landed a new client. You seem to be getting along well with them. You’ve enjoyed working on the early projects that they’ve sent you. In short, things look promising. That is until it’s time to invoice your client. Invoicing is … Continue reading 10 Ways to Invoice Your Client Without Pissing Them Off
Sandra Chung — September 12, 2017 — September 12, 2017 You’ve just been assigned your very first client at your agency. You’re excited, nervous, and ready to roll your sleeves up. What now? Managing social on behalf of a brand can be nerve wracking, especially if you’re new in the game. Your client could be … Continue reading 5 Steps to Improve Client Onboarding for Your Agency
Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Jeff Baum on September 5, 2017 At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether … Continue reading Critical tips for navigating difficult client relationships
Karl Sakas — July 31, 2017 Follow @KarlSakas — July 31, 2017 wendybkoon / Pixabay Are too many prospective clients ready and eager to work with you? Create a client waitlist. The owner of an agency in Switzerland asked: “I can’t keep up with all our new projects, but I’m feeling pressure from my salesperson … Continue reading Too Busy? Create a Client Waitlist!
Eric Taussig — July 5, 2017 Follow @erictaussig — July 5, 2017 Making the client onboarding process successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery people. This instills confidence in your … Continue reading 3 Principles of a Successful Client Onboarding Process
Eric Taussig — June 29, 2017 Follow @erictaussig — June 29, 2017 Hans / Pixabay Making sure that your client onboarding process is successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery … Continue reading 4 Principles of a Successful Client Onboarding Process
Samantha Martin — May 14, 2017 Follow @Socially_Sam— May 14, 2017 If you’ve been in business for long enough to have had more than a handful of clients, then chances are you’ve had at least one bad client. If you’ve never had a bad client then you’re either very lucky or lying. Unfortunately, as sure … Continue reading The 5 Red Flags of a Bad Client
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies
Josh Slone — May 9, 2017 — May 9, 2017 Client onboarding can be fun and stressful at the same time. You ever hear someone say, “it’s both a blessing and a curse”? When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding … Continue reading Client Onboarding Process for Service Providers
