Kayla Sloan — February 13, 2018 — February 13, 2018 moritz320 / Pixabay When you freelance for more than one client you work with people who have different personalities and styles. As a result, there are probably some you get along with more easily and others that try your patience. Clients that are difficult with … Continue reading How to Quit a Freelance Client Gracefully
Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable)
Taylor Gordon — January 19, 2018 — January 19, 2018 coffeebeanworks / Pixabay Creating a system for onboarding clients is one of the most important aspects of your business. It’s the first time that you’re making an impression. Having a disorganized client onboarding process can leave people confused and make it challenging to do your … Continue reading How to Improve Your Client Onboarding Process This Year
Sahail Ashraf — November 25, 2017 Follow @BizGrowInsights — November 25, 2017 As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in … Continue reading How To Say ‘No’ To A Client (And Why You Might Have To)
Amanda Abella — October 27, 2017 — October 27, 2017 WerbeFabrik / Pixabay As a business owner, you’ve likely heard of the importance of gathering written testimonials for your business. You likely have them on your website and maybe on a sales page, but that’s it. You’re also probably wondering whether or not it’s working. … Continue reading 5 Places You Can Use Client Video Testimonials To Book New Business
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. Rex Briggs on October 25, 2017 For decades now, marketing executives have demanded better analytics and data to judge both the performance of their campaigns and their … Continue reading How to avoid the “Agency Measurement Paradox” and win client confidence
Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects
Josh Slone — October 5, 2017 — October 5, 2017 Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal client profiles (ICPs) have been a subject dominated by those who are into using inbound marketing. But this is slowly beginning to change (for the better). In this post, we’re … Continue reading Firmographics: The Key to An Awesome Ideal Client Profile
Franklin Manuel — September 19, 2017 — September 19, 2017 cloudhoreca / Pixabay You just landed a new client. You seem to be getting along well with them. You’ve enjoyed working on the early projects that they’ve sent you. In short, things look promising. That is until it’s time to invoice your client. Invoicing is … Continue reading 10 Ways to Invoice Your Client Without Pissing Them Off
Sandra Chung — September 12, 2017 — September 12, 2017 You’ve just been assigned your very first client at your agency. You’re excited, nervous, and ready to roll your sleeves up. What now? Managing social on behalf of a brand can be nerve wracking, especially if you’re new in the game. Your client could be … Continue reading 5 Steps to Improve Client Onboarding for Your Agency
