Olivier ChoronMay 3, 2015 Gamification, I have always found, is one of the best ways to drive results. The key is to encourage the action you want performing to be made a top priority. But what is the best way to achieve this? I was lucky enough to meet Craig DeWolf from Blackhawk Engagement Solutions, … Continue reading Gamification for Channel Partners is the Future
James ArnoldApril 26, 2015 Which is the 2nd most popular search engine after Google? Make a wild guess. Well, contrary to what you believe, it is not Yahoo or Bing rather it is YouTube. Yes YouTube manages to drive at least a billion unique visitor every month and that means, it has unlimited scope for … Continue reading Ingredients of a Popular YouTube Channel
VerticalResponseMarch 16, 2015 Are you creating videos to promote your business’s image, product or service? You’re not alone. A lot of businesses are creating videos to share online, and statistics show it’s a smart move. According to a study by ReelSEO, 82% of people using video as a promotional tool believe that it has a … Continue reading 4 Ways To Improve Your YouTube Channel
Omri BlochMarch 4, 2015 The proliferation of social media — some may say, obsession — has resulted in the opening of social media marketing purse strings. Wide open, in fact. More marketing dollars are being thrown at social media than ever before. From fear of being left behind. The promise of customer growth. The hope … Continue reading Social Media: An Excellent Channel for Companies That Don’t Want to Sell Anything
Olivier ChoronFebruary 22, 2015 60 Microsoft partners and users of socialondemand® from purechannelapps, offered as a free service by Microsoft under the programme name ‘Microsoft SocialonDemand’ in the UK, recently answered a social media survey for Microsoft. The results were astonishing. Like many brands, amplifying your message on social media is crucial in order to remain … Continue reading Social Media Amplification Works: Ask Microsoft Channel Partners!
Dorien Morin-van DamFebruary 20, 2015 Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one to say it; it might not be Instagram, it might you (and the expectations you’ve set!). Ouch! No one likes to hear that, right? But, it’s true. Instagram, when used … Continue reading 7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]
by Kamila December 23rd, 2014 YouTube is currently the world’s second largest search engine. When people search on the internet, it comes as no surprise that some people resort to YouTube for answers; especially for users who resonate more with visual aids as opposed to text. Because Google also owns YouTube – Google … Continue reading 10 YouTube Channel Optimization Tips
Kimberly Brandt November 20, 2014 Marketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda. But savvy marketers know … Continue reading How To Maximize The Potential Of The Email Channel
By Simon Whittick, Published October 25, 2014 As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from … Continue reading Cross-Channel Advertising: Focus on the Consumer, Not the Channel
By Carrie Morgan, Published October 13, 2014 Whatever you want to call it: channel enablement, reseller strategy, partner programs – it’s all the same. When a product or service reaches sufficient maturity, the natural next step (at least in the technology industry) is to set up a partner program to resell the product. The resell model … Continue reading 5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
