By Carrie Morgan, Published October 13, 2014 Whatever you want to call it: channel enablement, reseller strategy, partner programs – it’s all the same. When a product or service reaches sufficient maturity, the natural next step (at least in the technology industry) is to set up a partner program to resell the product. The resell model … Continue reading 5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts. David Rodnitzky on September 23, 2014 There’s a big difference between what is “hot” in marketing and what actually “works.” For example, “everyone” knows that mobile marketing is super-hot right … Continue reading The Hottest New Channel Working For Online Marketers – Offline!
Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to marketing their product or service on the biggest video site in the world. YouTube’s Creator’s Playbook and Advertiser’s Playbook have offered invaluable tips on promotion, as well … Continue reading YouTube Creator Playbook for Brands: What it Takes to Get it Right
