Jonathan YefetOctober 16, 2015 An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on the rise, and soon 25% of all ad spend will belong to digital… … Continue reading Email Once Again Voted a Top Marketing Channel
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Adam ToporekAugust 11, 2015 Twitter understands that it is often a channel for immediate customer response, and it is not only embracing its role as a customer service channel but beginning to focus on selling itself as an indispensable channel for customer service. On August 6th, Twitter released a Customer Service Playbook designed to convince … Continue reading Is Twitter THE Channel for Customer Service?
Olivier ChoronAugust 12, 2015 So in my previous blog posts, I have discussed; the key issues your partners face which prohibit your social media posts from being effectively shared, and the resolutions to these issues. I have also briefly touched upon the importance of providing training to your channel partners. But what sort of training … Continue reading Why You Should Offer All Of Your Channel Partners Social Media Training
Bob WoodsAugust 10, 2015 A couple of weeks back, I wrote about a new survey that, among other things, found that Twitter is slightly edging out LinkedIn as the most-favored platform in Social Selling. When it comes to using Social Selling, though, it’s really not about using Twitter or LinkedIn. It’s about effectively utilizing both platforms. The … Continue reading Channel Your Way to Social Selling Success
Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2
Olivier ChoronAugust 3, 2015 For those of you who operate within a complex channel, relying on resellers, distributers or other partners to promote your brand to end users can be a real challenge. So I have outlined below some of the common issues/scenarios faced in the channel, and have suggested some ‘Top Tips’ on finding … Continue reading My Top Tips on How to Manage Social Media If You’re a Channel Marketer
Olivier ChoronJuly 14, 2015 The short answer to this is… it depends! Cue large groan! But on what exactly? Well on your own personal approach to email marketing for channel partners for a start. Just like everything, it is your email strategy and activities that need to be updated and revamped and given a new … Continue reading Is Email Marketing Outdated for Channel Partners?
BJ KitoJune 15, 2015 For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact, … Continue reading Turning Your Website Into A Customer-Loyalty Development Channel
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
