Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. Marcus Miller on October 31, 2016 SEO and content marketing can be tough for small businesses. Creating content that answers the … Continue reading The SEO power of portfolio entries, case studies & testimonials
by Alexis GetscherAugust 29, 2016 We realize that customers are our best salespeople. After all, they know better than anyone the value Bizible provides and how helpful our customer success team is when there are bumps on the road to making every marketing dollar profitable. We’ve dedicated an entire page to highlight our customer’s stories … Continue reading What We Learned By Filming Our First B2B Case Study Video
by Erin Dore MillerAugust 26, 2016 We know a lot of people that are currently either looking for new opportunities or preparing to begin a job search. Whether you’re in the market for a new job or not, we recommend thoroughly reviewing your profile a few times a year. If you are focused on pursuing … Continue reading 4 Ways to Review Your Profile in Case of an Opportunity
by Emily HuntAugust 11, 2016 For the last six months, Startup Hub has been doing webinars with the real gurus. We talked with Ashley Faulkes from Mad Lemmings, Andy Crestodina of Orbit Media, Dre Beltrami, the leader of Branded Solopreneur, and many others. Not everything went smoothly, though… All those “how to be a webinar … Continue reading Case Study: 18 Tips to Destroy Your Own Webinar
by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016 As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. Joy Hawkins on July 15, 2016 Recently, a dermatologist in Hollywood, … Continue reading Why you cannot ignore practitioner listings on Google My Business (case study)
by John Stevens July 2, 2016July 2, 2016 According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $ 38 for every $ … Continue reading How to Achieve Explosive List Growth [7 Case Studies]
by Victor Ijidola June 11, 2016June 11, 2016 Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of … Continue reading 4 Easy Ways to Get Your Customers To Provide Case Studies
