by Aaron Riddle June 6, 2016June 6, 2016 More than 67% of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape or form. While online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success … Continue reading The 4 Essential Elements of a Great Case Study
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
by Annette Gleneicki April 26, 2016 Follow @annettefranzApril 26, 2016 by Annette Gleneicki April 26, 2016 Follow @annettefranzApril 26, 2016 Have you put the spotlight on the employee experience at your company? I’ve written many times about the importance of the employee experience, both on its own with regard to retention and performance and with … Continue reading The Business Case for a Great Employee Experience
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Mandy Edwards April 19, 2016 Follow @memktgservicesApril 19, 2016 Recently I was scrolling through Facebook and I saw a post that floored me – it was a post about a social media statistic that said the majority of small businesses base their social media success on the number of views a post gets. So … Continue reading The Case For Social Media Marketing For Small Businesses
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him. Tony Edward on April 4, 2016 As Google continues to expand … Continue reading How to enhance your Google Knowledge Graph result (case study)
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing
by Ty Rothstein February 27, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 27, 2016 Online shoppers do their homework before making purchases. To be more specific, 70% of all online American shoppers do research before making a purchase. A successful ecommerce marketing strategy takes that into consideration. Successful eCommerce marketing takes this trend into account, and instead of seeing … Continue reading The eCommerce Marketing Strategy that Generated 40,000 Leads [Case Study]
