by Emily HuntAugust 11, 2016 For the last six months, Startup Hub has been doing webinars with the real gurus. We talked with Ashley Faulkes from Mad Lemmings, Andy Crestodina of Orbit Media, Dre Beltrami, the leader of Branded Solopreneur, and many others. Not everything went smoothly, though… All those “how to be a webinar … Continue reading Case Study: 18 Tips to Destroy Your Own Webinar
by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential. Wesley Young on July 19, 2016 As summer travel rolls into full swing, I’m reminded that much of local search is … Continue reading Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. Joy Hawkins on July 15, 2016 Recently, a dermatologist in Hollywood, … Continue reading Why you cannot ignore practitioner listings on Google My Business (case study)
by John Stevens July 2, 2016July 2, 2016 According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $ 38 for every $ … Continue reading How to Achieve Explosive List Growth [7 Case Studies]
by Victor Ijidola June 11, 2016June 11, 2016 Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of … Continue reading 4 Easy Ways to Get Your Customers To Provide Case Studies
by Aaron Riddle June 6, 2016June 6, 2016 More than 67% of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape or form. While online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success … Continue reading The 4 Essential Elements of a Great Case Study
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Eyal Katz May 16, 2016 Follow @eyalk100May 16, 2016 Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. … Continue reading What Facebook Support Won’t Tell You About Your Stuck Campaigns: A Case Study
by Annette Gleneicki April 26, 2016 Follow @annettefranzApril 26, 2016 by Annette Gleneicki April 26, 2016 Follow @annettefranzApril 26, 2016 Have you put the spotlight on the employee experience at your company? I’ve written many times about the importance of the employee experience, both on its own with regard to retention and performance and with … Continue reading The Business Case for a Great Employee Experience
