These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
Mike Allton — April 16, 2017 Follow @Mike_Allton— April 16, 2017 Over lunch on a Thursday I took twenty minutes to bang out a post about some breaking news in the social media industry. Over the next few days, that post received over 20,000 views. Let’s dig a bit into what that post is about, … Continue reading Benefits of Newsjacking – A Case Study Into 2500% More Traffic
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
William Harris — April 5, 2017 Follow @wmharris101— April 5, 2017 Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are questions I’ve … Continue reading The Case for Using a Physical Catalog to Boost Ecommerce Sales
Jon-Mikel Bailey — March 22, 2017 Follow @jonmikelbailey— March 22, 2017 When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence. Don’t worry, I plan to … Continue reading The Case for Custom Websites — Part One: The Perils of Cheap Websites
Andrew Tate — March 9, 2017 — March 9, 2017 Hindsight is 20/20. When a project fails, or a sales team has a bad quarter, there are always people that say they saw it coming. But these people never speak up in time. A pre-mortem turns that hindsight into foresight. By running through a mock … Continue reading The Case for Using Your QBR as a Pre-Mortem
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team. Scott Vaughan on March 7, 2017 Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating … Continue reading The business case to merge sales & marketing ops
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Howard J. Sewell — February 16, 2017 Follow @hjsewell— February 16, 2017 The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And … Continue reading An Email is Not a Campaign: the Case for Integrated Marketing
Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses
