Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team. Scott Vaughan on March 7, 2017 Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating … Continue reading The business case to merge sales & marketing ops
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Howard J. Sewell — February 16, 2017 Follow @hjsewell— February 16, 2017 The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And … Continue reading An Email is Not a Campaign: the Case for Integrated Marketing
Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses
David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Conrado Langer — December 9, 2016 — December 9, 2016 Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a … Continue reading SEO Case Study: From Second Page to Second Place in Two Weeks
Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
Shivankit Arora — December 1, 2016 — December 1, 2016 Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses … Continue reading 5 Growth Hacking Case Studies From Amazing Startups
Brent Holland — November 23, 2016 — November 23, 2016 It would make little sense for an organization to develop a succession management program without a defined plan for evaluating its effectiveness. But how can organizations evaluate their succession management program? The five guidelines below provide organizations with a proven method to determine whether or … Continue reading 5 Ways to Evaluate the Effectiveness of a Succession Strategy [Case Study]
