Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017 It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation
By Heba Hosny November 14th, 2017 Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Glenn Gabe on September 22, 2017 I had an e-commerce company reach out to me earlier in the year for help. … Continue reading How long does it take to deindex low-quality or thin content published by accident? [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search. Andrew Dennis on August 30, 2017 Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I … Continue reading How to rank #1 on YouTube search in 30 days [case study]
Annaliese Henwood — August 15, 2017 Follow @MktgInnovator — August 15, 2017 I’m going to provide full disclosure. I paused blogging for an entire month, but I don’t regret it. I want to take this time to share my story with the purpose of helping you decide whether a pause in blogging is worth considering … Continue reading The Consequences of Pausing Your Blogging Efforts: A Case Study
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Jen Schrauben on August 11, 2017 It’s no secret that a well thought out content marketing strategy can boost a brand’s … Continue reading Personable is profitable: A case to rethink your content marketing strategy
By Sharon Hurley Hall August 2nd, 2017 If you visit any business website, including this one, one thing you’ll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you’re promoting a … Continue reading Why You Need Case Studies & How to Create Them
Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped
Rachel Sullivan — April 24, 2017 Follow @rachelesullivan— April 24, 2017 Case studies are valuable bottom-of-the-funnel content assets that speak volumes to the quality and results of your company’s work. Case studies are an indispensable resource and often one of the first assets serious prospects will ask you for. All this means you should not … Continue reading Write Better Case Studies with These 7 Tips
