Tag Archives: Care

Should You Have a Separate Twitter Handle for Customer Care?

Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care? →

4 Ways to Show Your Small Business Customers You Care

Customer Engagement

Sarah Jordan — February 14, 2017 Follow @http://www.twitter.com/sarahmcjordan— February 14, 2017 When it comes to improving your small business, there are a lot of ways you can give it some love and show your customers that you care. These answers may sound like what you might hear from anyone involved in a long-term relationship: provide … Continue reading 4 Ways to Show Your Small Business Customers You Care →

Why B2B marketers should care about whitelisting

B2B Marketing

As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why ‘whitelisting’ is more effective for B2B marketers. Peter Isaacson on January 25, 2017 A company’s most valuable asset is often its brand — so brand safety is a big … Continue reading Why B2B marketers should care about whitelisting →

The Care and Feeding of Your Affiliates

Affiliate Marketing

Karen Repoli — December 12, 2016 Follow @karenrepoli— December 12, 2016 If you really want to get the best affiliates to promote your products, you need to make affiliate worthy offers. This will make your affiliates want to promote everything you have because they know that you provide a great product, good customer service, and … Continue reading The Care and Feeding of Your Affiliates →

How to Get Millennials to Care about Your Content Marketing

Millennials

by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing →

8 Reasons Marketers Should Still Care About Infographics

Infographics

by Kayla Matthews Follow @KaylaEMatthewsSeptember 5, 2016 Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to a topic, infographics seem to be losing their appeal to readers, maybe due to the sheer number … Continue reading 8 Reasons Marketers Should Still Care About Infographics →

How To Increase Subscribers to Your Health Care Blog

Subscription Lists

by Roman Kniahynyckyj Follow @kniahynyckyjAugust 9, 2016 Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage … Continue reading How To Increase Subscribers to Your Health Care Blog →

3 Steps To Turn Customer Care From Cost Center To Profit Center

Customer Service

by Salil Gupta July 20, 2016July 20, 2016 What if I told you that the call center could be one of the biggest revenue generators in your entire enterprise? Today, the call center is seen by many COOs as a cost of doing business – a necessary evil – rather than as a revenue-generating group. … Continue reading 3 Steps To Turn Customer Care From Cost Center To Profit Center →

How We Got Our Client to Care About Optimization with a CTA Button Test

Customer Engagement

by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test →