by Shanelle Mullin June 16, 2016June 16, 2016 Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social … Continue reading Social Commerce: What It Is, What It Isn’t and Why You Should Care
by Brent Pohlman May 22, 2016 Follow @brentpohlmanMay 22, 2016 It is all About Experience! Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front of people in a quick and efficient manner. The issue I have is people continue … Continue reading I Don’t Care About Social Media. I Want a Much Better Experience
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
by Patrick Antinozzi April 5, 2016 Follow @pattitudezApril 5, 2016 We have reached a critical point in retail. As large brick and mortar retail stores continue to shutter and industry experts keep shouting buzzwords like big data, personalization, and omnichannel, the retail landscape is shifting fast. Sure, the terminology might make it sound like these … Continue reading What It Means To Have A Digital Strategy (And Why You Should Care)
by Gyles Seward April 3, 2016 Follow @ElementaryDigiApril 3, 2016 In the realm of digital marketing, quality always outweighs quantity. Although web presence and increasing traffic is essential, it’s even more important to ensure these visitors are converting. In other words, are users following through and taking the action you need them to take? This … Continue reading What is CRO and Why Should I Care?
by Kyle Cebull March 27, 2016 Follow @kylecebullMarch 27, 2016 Disaster recovery is pretty important, right? You need to be able to work at some point if your network goes down because of a major disaster, whether it’s a natural disaster or a result of some sort of network invasion or massive failure. While there … Continue reading Business Continuity RPO and RTO: Why Should I Care?
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
by Michael Lang February 8, 2016 Follow @sg_partnersFebruary 8, 2016 If you want to close more sales, you better first address these eight reasons why your client doesn’t care: 1. Why should they care about you when you don’t care about them? A salesperson job is to convey a story that will enrich their client’s … Continue reading 8 Reasons Why Your Clients Don’t Care
by Carol Stephen February 4, 2016 Follow @Carol_StephenFebruary 4, 2016 Social Media Managers: 10 Secrets to Care for Yours Social Media Managers: 10 Secrets to Care for Yours My friend Amy Donohue recently said it sucks that companies don’t see the value of professional social media. That definitely rings true! Although there is no ideal … Continue reading Social Media Managers: 10 Secrets to Care for Yours
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space. Barry Levine on December 21, 2015 Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and … Continue reading What Is Header Bidding — And Why Should Publishers Care?
