Carly McCrory July 12, 2021 Whether you’re new to the PPC (pay-per-click) world or you’re a campaign veteran, launching a new PPC campaign means a lot of prep work. While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a … Continue reading The Ultimate Checklist For Launching PPC Campaigns
John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns
Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration
Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns
Angela Hausman, PhD June 7, 2021 Now might seem like a great time to start a new venture, especially if you face long-term challenges finding a new position after the pandemic. Also, with the new normal wrought by the pandemic, new opportunities arise for new ways of doing business. Yet, the stubborn challenge of financing … Continue reading Crowdfunding Your Startup: Why Most Campaigns Fail
Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns
Chris Pitt June 2, 2021 In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation. According to Dentsu’s Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world … Continue reading How to Scale Your Search Marketing Campaigns
CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Cian Fogarty March 15, 2021 Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in digital marketing. Facing the very real possibility of another dramatic … Continue reading eCommerce Role-Model Campaigns for 2021
Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO
