Gaurav Sharma August 13, 2021 Social media and AI both have emerged as great ways of marketing your business online. While social media provides you with a platform to potentially reach 4.2 billion people, AI has started to find applications in numerous marketing fields.
Image via We Are Social
And, when it comes to the combination of both, the market for AI in social media is expected to grow to $ 2.2 billion by 2023— nearly a 4x jump from 2018.
Image via MarketsandMarkets
But, why is the market for social media and AI growing at such a rapid pace?
The answer to this lies in the results that AI can help you derive for your social media campaigns. It helps automate a whole range of tasks right from creating content to social media analytics.
How can you use AI to boost your social media campaigns?
Let’s find out.
Ways to Use AI to Improve Your Social Media Campaigns
Here are the various methods through which AI can boost your social media campaigns.
1. Better Audience Insights
Before you launch your social media marketing campaigns, you must understand your audience well. Conducting audience research helps you understand their likes, dislikes, preferences, and more.
You can then customize your content and strategy based on the insights you gather from this research.
However, collecting audience information and analyzing it is no easy feat. You would have to go through large chunks of data to derive actionable insights. This process can take time.
That’s where AI can help.
It can easily understand and predict customer behavior more accurately with each interaction. Additionally, it can help you derive valuable insights from the data you’ve collected.
For instance, Sephora leveraged the power of AI with Dynamic Yield to understand their customers. Based on this, they personalized their offerings and got a 6X ROI.
Image via Dynamic Yield
2. Improved Customer Communication
AI can help you boost customer communications on social media.
Many people prefer to directly communicate with their favorite brands on social media. But, if you fail to respond to them quickly, you may disappoint them. The reason is that 71% of consumers say that quick issue resolution is the best customer service experience.
Image via Gladly
That’s where AI can come to your rescue and drive results for your social campaigns. You can leverage AI-powered chatbots like Hyro and Landbot.io to quickly answer the questions posed by your audience.
These chatbots can understand complex questions asked by your audience and answer them instantly to provide quick problem resolution.
Yet another advantage of chatbots is that they’re available 24×7. This means that they’ll be able to reply to your customers round-the-clock without making them wait.
3. Stellar Content Creation
Content is at the heart of any social media campaign. Without quality content, you can’t expect your campaign to take off.
Coming up with quality content consistently can be a challenge, though. Thankfully, several AI-powered tools like Lately can help you auto-generate social media posts from your blog posts.
Similarly, there are AI-based tools that you can use to create stunning videos. You can also use AI-based tools to edit background music for your videos and create engaging social media posts.
And, it doesn’t end there.
You can leverage tools like Dash Hudson for visual analytics. These tools can help you figure out what might work for your social media campaigns.
There’s more.
Tools like BuzzSumo can help you discover trending and engaging content ideas for your campaigns. This way, AI can help you create quality content for your social campaigns.
For example, Visit Utah leveraged Cortex to find out what content worked the best for their audience. Based on the insights, they changed their content strategy and got a 4% increase in followers and a 23% increase in engagement.
Image via Cortex
4. Accurate Ad Targeting
AI can also help you target your paid promotions better on social media. Tools like SoMin.ai can help you understand and segment your audience to create highly-targeted ad campaigns.
AI-powered tools can help you show your ads only to relevant audiences and improve your ROI. These tools can also launch your ad campaigns and A/B test them to further improve your ads’ performance.
5. Better Influencer Campaigns
Influencer marketing is a reliable way of growing your brand’s presence on social media and amplifying your campaigns.
But, the success of your influencer strategy depends on one very critical factor—the influencers themselves. The influencers you partner with can make or break your campaign.
So, it’s crucial to find the right influencers for your campaigns.
This is where AI can come to your rescue again. AI-powered influencer discovery tools like Socialbakers can find the best influencers for your campaigns.
Such tools can shortlist relevant influencers for you based on their engagement rates, interests, and follower demographics. You can then reach out to those influencers and partner with them for your campaigns.
Final Thoughts
AI can play a major role in boosting your social media campaigns. It can help you understand your customers better by analyzing their behavior. Additionally, AI chatbots can accurately answer your customer questions instantly, providing a good customer experience.
What’s more?
Using AI-powered tools, you can amp up your content production and target your ads better. Finally, AI can also help you spot the right set of influencers for your brand and help you get the most out of your influencer campaigns.
Do you have any questions about how AI can help with social media marketing? Ask them in the comments section.
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