Callum Coard December 6, 2021 Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run in a platform like Google Ads, the more likely you are to have campaigns competing against each other for the same keywords. Without careful campaign management, this can drive up … Continue reading How to Manage PPC Campaigns That Compete With Each Other
Tag Archives: Campaigns
Best Christmas Digital Ad Campaigns
Justin Wong November 29, 2021 With the festive season just around the corner, businesses out there are already planning on convincing customers to purchase more. Indeed, online marketing exerts one of the greatest influences on consumers on what and how they are purchasing. This is the reason why modern businesses are spending ample time as … Continue reading Best Christmas Digital Ad Campaigns
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team. Chris Wood on September 28, 2021 “Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech … Continue reading How to execute customized ABM campaigns
Create Successful Intro Emails for Cold Prospecting Campaigns
Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
How to Drive Online Conversions With Smart Shopping Campaigns
Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns
How to Boost Your Social Media Campaigns Using AI
Gaurav Sharma August 13, 2021 Social media and AI both have emerged as great ways of marketing your business online. While social media provides you with a platform to potentially reach 4.2 billion people, AI has started to find applications in numerous marketing fields. Image via We Are Social And, when it comes to the … Continue reading How to Boost Your Social Media Campaigns Using AI
How to Use Zero-Party Data to Personalize Your Campaigns
Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns
Random Posts on
The fading third place: A reflection on Starbucks and society
Waiting For Search, LLMs’ Obvious Appeal
7 Point Checklist All Successful eCommerce Sites Have Cleared
8 Vital Things to Do When You Decide to Start a Business
Email Bounce: How to Prevent It
Video Marketing Statistics – Powerful Stuff for 2016
8 Design Principles to Transform User Experience
3 Sprint Planning Blunders That Kill Employee Productivity
Ikea has a plan for the office of the future, and it looks a lot like coworking
