Jon-Mikel Bailey March 3, 2021 It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what … Continue reading Are You Using Negative Keywords in Your PPC Campaigns?
Matt Shealy January 26, 2021 Facebook and Instagram are unarguably the most popular social media platforms these days. Since these platforms have billions of daily active users, businesses take the opportunity to promote their products and services through them. A business can find many potential buyers through these social media platforms. Most importantly, advertising through … Continue reading How to Create Profitable Facebook and Instagram Ad Campaigns
Peter Sadujko January 26, 2021 In any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from your programmatic campaigns. Every digital tactic contributes in some way … Continue reading 3 Key Considerations for Conversion Campaigns
Jon-Mikel Bailey January 22, 2021 This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip campaigns and the sales process. Automated Drip Campaign Definition Marketing automation or automated drip campaigns are workflows developed within a marketing automation platform, such as Hubspot or … Continue reading The Relationship Between Automated Drip Campaigns & Your Sales Process
Callum Coard January 20, 2021 Ad extensions insert additional information and features into your search ads, helping users to make purchase decisions and interact with your brand in more meaningful ways. They’re specifically designed to increase click-through rates by making your ads larger and more visually prominent on the results page. More importantly, they help … Continue reading How to Use Ad Extensions in Your PPC Campaigns
How to avoid over-specialization and the bottle-necks it creates. Stacey Ackerman on January 13, 2021 Successful agile marketing teams have one very important thing in common — cross-functional team members that have the ability to take campaigns from strategy to execution. This allows them to stop waiting and start delivering at a much faster pace … Continue reading Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
Victor Blasco January 10, 2021 Video marketing is the word of the moment: everybody is talking about how video has changed the way businesses connect with their clients. But this is not the first time that video has revolutionized the marketing industry! Back in the mid-20th century, TV commercials proved video’s potential for captivating audiences. … Continue reading The Complete Guide to Effective Facebook Video Ads Campaigns
Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Jock Breitwieser December 1, 2020 Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted audience that … Continue reading 3 Strategies to Personalize Your Social Media Marketing Campaigns
Ioana Dulcu December 1, 2020 Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. … Continue reading Social Media vs. Email Campaigns: Followers or Lists?
