by Sarah Tedesco March 14, 2016March 14, 2016 Have you ever heard of a soft opening? Restaurants use the strategy all the time. In the restaurant world, a soft opening is a time when a brand new eatery opens its doors to a select group of people for a night of dining before the official … Continue reading 6 Ways To Maximize Your Capital Campaign’s Quiet Phase
by Melanie Mulvihill March 13, 2016March 13, 2016 With the rapid rise of technology, I find myself stumbling across videos with every online interaction, whetherit may be on social media platforms, advertisements, company websites, etc. In the past, when consumers thought of online video, they would immediately associate all ideas with YouTube. But today, the … Continue reading Best Practices for Effective Digital Video Campaigns
by Sarah Rosenquist March 12, 2016 Follow @stryvemarketingMarch 12, 2016 There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you … Continue reading Tracking Digital Marketing Campaigns Without Expensive Software
by Ryan Hanehan March 10, 2016 Follow @RHanehanMarch 10, 2016 PPC advertising is really only another form of statistics. Every time you make a change, you have to monitor performance, and its effectiveness over time. You use key metrics to determine areas that need improvement and areas that are performing well. You use pivot tables … Continue reading 6 Tips to Increase ROI with AdWords Search Campaigns
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. John Cosley on March 7, 2016 Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries … Continue reading Why Copying Campaigns Between Search Engines Misses Opportunities
by Erin Sagin March 6, 2016March 6, 2016 We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more visibility and traction for our Facebook posts. Others know exactly … Continue reading 6 Free Facebook Marketing Tools to Juice Up Your Campaigns
by Howard J. Sewell February 27, 2016 Follow @hjsewellFebruary 27, 2016 I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars … Continue reading 5 Tips for Successful Survey Campaigns
by Delphine Moulu February 20, 2016 Follow @reelevantappFebruary 20, 2016 What is the right time The right time to send your newsletter is when each recipient is most likely to engage with your email. One’s is said to be engaged when opening your email and doing the action you were expecting — buy an item, … Continue reading How to Send Your Email Marketing Campaigns at the Right Time
by Beth Romelus February 17, 2016February 17, 2016 Email is one of the most personal and powerful ways of online communication. Even with a small email list you can build your business selling products and services. But in order to get the most out of your email list, you must build campaigns that build relationships … Continue reading 4 Email Campaigns That You Should Send Every Year
By Robert Brady February 15th, 2016 You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It’s out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should never be treated with a “set it and forget it” … Continue reading How To Test & Optimize PPC Ad Campaigns (Part One)
