by Angie Pascale May 4, 2016May 4, 2016 Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping … Continue reading 9 Tips for Optimizing Your Google Shopping Ad Campaigns
by Danny Wong April 20, 2016 Follow @dannywong1190April 20, 2016 For eCommerce companies, building a brand offline is counterintuitive when, in most cases, 100% of their sales are generated online. But an increasing number of digital-first brands are relying on offline promotional tactics to grow their business. As standalone efforts, offline marketing campaigns can be … Continue reading 4 Brilliant Offline Marketing Campaigns for eCommerce Companies
by Casey Newman April 11, 2016April 11, 2016 You’re a master content creator. Blood, sweat and tears have gone into your latest creation, and you’re positive the leads will be rolling in. You sit back in your chair, prop your feet up on your desk and wait. And wait. And wait. Where are those leads? … Continue reading 3 Tips for Creating Engaging Paid Social Media Campaigns
by Kevin Ho April 10, 2016April 10, 2016 Unless you’re one of those rappers that likes to shoot cash out of guns to “make it rain”, you probably don’t enjoy wasting money for no reason. So why would you be content leaving money on the table for your AdWords campaigns? Aside from picking the right … Continue reading 5 Growth Hacks to Maximize the ROI from your AdWords Campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Susan Waldes on April 5, 2016 Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved … Continue reading The 4 Cs: A recipe for precise remarketing campaigns
by Andrew Hubbard April 5, 2016April 5, 2016 Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had … Continue reading A Crash Course on A/B Testing Facebook Ad Campaigns
By Robert Brady March 30th, 2016 As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as well as gold mines that need more emphasis. Next you … Continue reading How To Test & Optimize PPC Ad Campaigns (Part Two)
by Katherine Buchholz March 24, 2016March 24, 2016 In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call attribution for performance marketers and talk about how networks use contextual call routing to optimize their pay-per-call campaigns. To get the most out of pay-per-call marketing, performance … Continue reading Optimizing Pay-Per-Call Campaigns With Contextual Call Routing
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. Jenny Foster on March 22, 2016 at 12:00 pm A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear … Continue reading Why costs for local marketing campaigns vary
by Genia Stevens March 22, 2016 Follow @geniastevensMarch 22, 2016 In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019. Other significant … Continue reading 6 Small Businesses Share Successful Video Marketing Campaigns
