Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns
By Jonny Ross February 17th, 2017 Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago I wrote about some of the best techniques … Continue reading How To Improve Your Email Campaigns Using Analytics
Katherine Buchholz — February 16, 2017 — February 16, 2017 There is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are driving billions of calls a month. Those callers also convert to customers at a high rate. Nearly 50% of mobile searches have local intent. If … Continue reading 7 Ways to Get More from Your Local PPC Campaigns
Alexa Vitrac — February 10, 2017 — February 10, 2017 Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most … Continue reading 9 Essentials for Your Social Advertising Campaigns, Part 1
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification
Susan Gilbert — February 6, 2017 Follow @SusanGilbert— February 6, 2017 Gain Insights on Your Social Media Campaigns With No Budget Today I have some great resources to help you monitor your social media reach for free. Finding the right audience and influencers in your niche can take a lot of time and expense, but … Continue reading Monitor Your Social Media Campaigns for Free
Kristina Petrick — January 27, 2017 — January 27, 2017 Pay per click (PPC) campaigns have proven to be a reliable way to generate leads for all types of businesses. They work whether you have a small or large budget, they appeal to various markets, and you can even test different kinds of content with … Continue reading 5 Techniques for Improving PPC Campaigns with Little Effort
Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017 Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns
Gina Botti — January 18, 2017 — January 18, 2017 To successfully optimize digital marketing ROI, marketers must do more than acknowledge the value of the call channel. They must also include call conversions in their marketing analytics. The Value of Call Attribution Call attribution technology can help you better understand your target audience and … Continue reading Did You Know Call Data Can Nourish Your Digital Campaigns?
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
