Casey Newman — June 9, 2017 — June 9, 2017 You know the feeling. A potential customer has shown interest in your brand. She’s been to your site a few times, downloaded a couple pieces of content and subscribed to your blog. Knowing all this, it’s hard to hold back the temptation to throw everything … Continue reading Do Drip Campaigns Really Work?
Andy Williams — June 7, 2017 — June 7, 2017 An infographic is defined as a visual image that is used to represent information or data, so it should come as no surprise to learn that Infographics have grown to become a huge part of marketing campaigns in recent years. Nearly all companies today compile … Continue reading Effective Ways to Use Infographics for Marketing Campaigns.
Kevin George — June 7, 2017 Follow @imkevin_monk— June 7, 2017 geralt / Pixabay Email Marketing still remains one of the most popular ways to reach a large set of audience. And a successful email marketing campaign is a result of equal roles played by in-depth conceptualization, strong copywriting and world-class design. Have you ever … Continue reading 7 Email Design Myths that Hinder the Success of your Campaigns
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
Larisa Bedgood — June 2, 2017 Follow @www.twitter.com/V12Data— June 2, 2017 Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways. Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases … Continue reading Top Strategies To Personalize Your Email Campaigns
Chelsea Kryder — May 12, 2017 — May 12, 2017 When Paid Social Media started creeping into the world of performance marketing a few years ago, it was the lesser stepsister to the major channels – PPC, Display, SEO, and Affiliate. At the time, Social intrigued many brands I worked with, but they felt it … Continue reading Are Your Social Campaigns Infused With A Brand Persona?
Hassan Mansoor — May 10, 2017 Follow @Hassan_Mansoor1— May 10, 2017 Unlike large corporations with tons of marketing cash, small businesses don’t usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy marketing campaign with immediate effects or … Continue reading How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns
Kevin George — May 5, 2017 Follow @imkevin_monk— May 5, 2017 It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When marketers were asked what types of visuals were most frequently produced during the year 2016, 35% mentioned stock photos while … Continue reading Illustrations in Email – Add an Element of Vivacity to Your Campaigns
Annaliese Henwood — April 25, 2017 Follow @MktgInnovator— April 25, 2017 How are your email marketing campaigns doing? Are you seeing the results you seek, or could they use improvement? These email marketing campaign upgrades can be just what you need. If you want your email campaigns to bring the best results, use these 7 … Continue reading 7 Powerful Ways to Upgrade Your Email Marketing Campaigns
Ben Ó Mathúin — March 2, 2017 — March 2, 2017 As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned … Continue reading Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns
