Elna Cain — December 23, 2016 — December 23, 2016 Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to … Continue reading Growing Your Business with Drip Email Campaigns
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Ashton Landry — December 22, 2016 — December 22, 2016 Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize … Continue reading Design Tips to Elevate Your Personalization Campaigns
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Andrew Dennis on December 21, 2016 Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, … Continue reading Link campaigns: Strategy development and review
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. Aaron Levy on December 19, 2016 On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, … Continue reading Should you create device-specific PPC campaigns?
Eunice David — December 17, 2016 Follow @AdhereCreative— December 17, 2016 Aloha my friends! This has been quite a year for social media campaigns (and overall craziness). The year of the monkey (2016) proved to be quite bananas. B-A-N-A-N-A-S. If you’ve seen our 2013 and 2015 Top 10 Influential Social Media Marketing Campaign lists, you’ll … Continue reading Top 10 Influential Social Media Marketing Campaigns of 2016
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. Anna Shirley on December 15, 2016 With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 … Continue reading The next Bing thing: Get your Bing campaigns in top shape for 2017
Paul Cook — December 14, 2016 — December 14, 2016 Pinterest marketing tips to improve the outcome of your campaign How to Automate Your Pinterest Marketing Strategy Using Pinterest is a great way to market your products. You can start by filling your board with interesting pins. You can even see famous boards to get … Continue reading 10 Tips to Improve Your Pinterest Campaigns
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
