Marchex Ties Revenue-Generating Conversations To Campaigns by Laurie Sullivan @lauriesullivan, November 25, 2020 Marchex has developed technology that ties revenue-generating conversations to specific marketing campaigns that generate them. The platform, Marchex Marketing Edge, aggregates conversational data across multiple communications channels such as phone calls, text, and chat, as well as the web forms that people … Continue reading Marchex Ties Revenue-Generating Conversations To Campaigns
Tag Archives: Campaigns
Predicting Creative Performance Moves Campaigns Into 2021
Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021
The Top Mistakes You’re Making in PPC Campaigns
JC Hite November 10, 2020 A great PPC campaign is one of the best ways to acquire higher visibility and reach on search engines like Google. PPC campaigns significantly increase the chances of your visitors making a purchase. To create a successful PPC campaign, you first need to understand what doesn’t make a PPC campaign … Continue reading The Top Mistakes You’re Making in PPC Campaigns
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns
How to Reframe Your Holiday Campaigns for 2020
Christiana Marouchos October 31, 2020 Typically, the holidays mean food, gifts, outfits and get-togethers—all of which come with plenty of shopping. And although the time spent with family and friends will continue this year, the way in which people connect, celebrate and prepare for the festivities will look and feel a lot different. In-store browsing … Continue reading How to Reframe Your Holiday Campaigns for 2020
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
Audiences to Exclude From Your Facebook Campaigns
Renata Ekine September 11, 2020 Typically when we create a Facebook campaign we tend to focus on targeting the right audience and setting the right budget and bid strategy, and we forget about the most crucial success factor of them all! In this article I will be sharing with you the type of audiences you … Continue reading Audiences to Exclude From Your Facebook Campaigns
10 tactics to improve your email marketing campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns
Creating Impactful Social Campaigns
Kim Chappell June 29, 2020 I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, … Continue reading Creating Impactful Social Campaigns
The Real Value of ROI for Marketing Campaigns
Jibran Qureshi — May 26, 2020 As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: “What value will it add for the business?” Every new campaign for a marketeer brings with it uncertainty and risk, but knowing when and how to measure the results of their … Continue reading The Real Value of ROI for Marketing Campaigns
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