Category Archives: Social Media Personalization

3 Strategies to Personalize Your Social Media Marketing Campaigns

Jock Breitwieser December 1, 2020 Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted audience that … Continue reading 3 Strategies to Personalize Your Social Media Marketing Campaigns

Using Personalization to Convert Social Media Shoppers

JJ Tyson — October 1, 2019 The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social … Continue reading Using Personalization to Convert Social Media Shoppers