Jill BastianJune 8, 2015 A call-to-action (CTA) is an important part of email marketing. A smart CTA gives readers clear instructions on what action you want them to take. A call-to-action button makes this desired step even more visible. For PC, tablet, or mobile users, the button is a quick way to get to the … Continue reading How To Build A Call To Action Button For Your Email
Amanda ClarkJune 5, 2015 In content marketing—as in life—you can never assume that people know what you want from them. Sure, you can sit around all day hoping for your kids to do the dishes or your husband to take out the trash, but more likely than not, you’re going to have to ask them … Continue reading Five Things Your Call to Action Desperately Needs
Sylvia MontgomeryMay 12, 2015 Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness, they may be making their biggest transformation yet, at least where companies are concerned. The past few years have seen two charmingly codenamed updates, Panda … Continue reading Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
Brittany BergerApril 30, 2015 You know we’re all about PPC. Of course we are. We love it, and it’s kept us in business for awhile. But that’s not all that we are. Did you know we also do pay per call? Which is why I love looking at the relationship between clicks and calls. Nerdy, … Continue reading Pay Per Call: Crossing the PPC Chasm [Infographic]
Personal Branding BlogMarch 27, 2015 A loyal following is like gold when it comes to building a personal brand. While online marketing is very effective in this process it’s also important to include a strong call-to-action with that, otherwise known as influence or permission marketing. In order to effectively harness the power of this method, … Continue reading Give Your Personal Brand More Visibility with a Strong Call to Action
Arik HansonMarch 17, 2015 If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Some people call themselves a “solo PR pro.” Some people call themselves a “freelancer.” And some people call themselves a consultant (or, … Continue reading Don’t Call Me a Freelancer
Jodi BeuderMarch 10, 2015 Many of us have suffered through bad managers. Whether it was in our first job at a burger shack or in our professional careers, being directed by a manager who lacks the personnel or motivational skills can have lasting, deleterious effects. There is a reason the television series “The Office” was … Continue reading Why Call Center Management Training Matters
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Marketing Land on November 18, 2014 Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
