Tag Archives: Call

4 Ways Call Attribution Gives Your Marketing Analytics an Edge

by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge →

Curb Call Center Attrition by Dealing with Poor Performers – Here’s How

Customer Service

by Suzanna Colberg July 12, 2016July 12, 2016 No company wants its worst performers to stick around for a long time. However, for many call centers, this “reverse attrition” problem is exactly what happens. Employees who execute interviews beautifully leave you with the kind of buyer’s remorse even your most bitter customers could only dream … Continue reading Curb Call Center Attrition by Dealing with Poor Performers – Here’s How →

5 Common Call To Action Mistakes That Explainer Videos Make

Call To Action Mistakes

by Claude Harrington July 2, 2016July 2, 2016 Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and create a specific behavior reaction. Sign up today. Try a free … Continue reading 5 Common Call To Action Mistakes That Explainer Videos Make →

Call to Action: Using Infographics to Drive Traffic and Inspire Change

Call To Action

by Will Fanguy June 30, 2016 Follow @willfanguyJune 30, 2016 Have you ever struggled with persuading your audience to do something? Have you ever poured your heart and soul into a project or post, only to have people skim over the content, looking for key words and statistics with no regard for the amount of … Continue reading Call to Action: Using Infographics to Drive Traffic and Inspire Change →

How Marketers Master the Call Channel to Win in the Customer Journey

Marketing Guide

by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey →

Why Does PPC Advertising Need Call Tracking?

Lead Nurturing

by Stephen Claridge June 25, 2016June 25, 2016 Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Marketers involved in online advertising swear themselves into the order by repeating measure everything for a full night … Continue reading Why Does PPC Advertising Need Call Tracking? →

Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions

Conversion Optimization

by Gina Botti June 17, 2016June 17, 2016 Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here … Continue reading Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions →

A Data-Driven Buyer’s Four Step Guide to Call Analytics

Call To Action

by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics →

Do You Know What Data Call Attribution Software Can Capture?

Marketing Software

by Katherine Buchholz June 11, 2016June 11, 2016 Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller talked to the sales team, but you can’t tell for how long or what was said. And once the call is completed, you can’t track if that … Continue reading Do You Know What Data Call Attribution Software Can Capture? →

Bad Call: False Assumptions in the Workplace and How to Avoid Them

Business Improvement

by Eric Wall June 7, 2016 Follow @equivityvaJune 7, 2016 We all have hacks or shortcuts we use to make our lives easier, both professionally and personally. Quickly looking for a quality olive oil to include in a dinner you’re planning on cooking to impress your mother-in-law? You grab the expensive stuff. Looking for a … Continue reading Bad Call: False Assumptions in the Workplace and How to Avoid Them →