Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Tag Archives: Buying
Smartphones Influence Buying Decisions, More than You Ever Thought
Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought
The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads
Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads
Top 10 Things To Consider When Buying Training
Julia LeeApril 14, 2015 So you have decided your team or a team within your organisation need some training. There is a requirement for an external provider and you begin the process of selection. Here are 10 important considerations to ensure a successful outcome for your team and your business: 1. Training doesn’t happen in … Continue reading Top 10 Things To Consider When Buying Training
The Psychology of Online Buying
Mike WhitneyMarch 1, 2015 “Most people can’t answer the simple question of why they want the things they want. That’s because our brain drives our decision-making process in ways that we’re not really aware of. “ – Michael Fishman Traveling through this digital world we’ve built for ourselves is a dizzying experience. We see certain … Continue reading The Psychology of Online Buying
Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Search Types & The Buying Cycle
Cody JensenFebruary 5, 2015 Standing out on the web is a complicated issue that can spell success or disaster for a website. If a website is not able to differentiate themselves from their competitors, they will not be able to generate interest, and will become a failure. It is important for any business, whether they … Continue reading Search Types & The Buying Cycle
How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
How To Hack The B2B Buying Cycle
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Rachel Balik on November 14, 2014 At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out … Continue reading How To Hack The B2B Buying Cycle
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