Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car
In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know. Ratko Vidakovic on June 20, 2016 Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — … Continue reading Can you trust your media buying agency?
by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
by Joel Libava May 20, 2016 Follow @FranchiseKingMay 20, 2016 Each and every day, hundreds of people are looking at franchise opportunities. They’re looking to make a change in their lives. Maybe they’ve been downsized from their corporate jobs and don’t want it to happen again-a few years down the road. Maybe they’re currently working, … Continue reading Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
by Dave Brock March 5, 2016 Follow @davidabrockMarch 5, 2016 There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. It got me to thinking about the future of buying and selling. The sales and marketing automation markets are among the hottest SaaS markets around. Each year, … Continue reading The Brave New World Of Buying Automation
by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle
By Brian Farrell January 1st, 2016 In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process
