by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle
By Brian Farrell January 1st, 2016 In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process
by Jimmy Rodela December 17, 2015 Follow @dbjim21December 17, 2015 Are you sick and tired of seeing your web visitors leave your website without buying a single thing? Have you been getting thousands of monthly visitors, yet all they do is click away after reading your articles or after they browsed through your product catalog? … Continue reading Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
By Stephen Moyers September 9th, 2015 title=”Buying Cycle & Customer Acquisition In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for more in the future. … Continue reading Optimize Your Site For Every Stage Of The Buying Cycle
Dave BrockSeptember 7, 2015 I’m the proud “parent” of two cats, Sammy and Harley. As with most cats, they are fiercely independent, tending to do what they want to do, rather than what my wife and I may want them to do. (To long time followers, you’ll recognize them, I’ve written about them before.) While … Continue reading “Herding Customers” Through Complex Buying Processes
Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
