by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
Tag Archives: Buying
Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
by Joel Libava May 20, 2016 Follow @FranchiseKingMay 20, 2016 Each and every day, hundreds of people are looking at franchise opportunities. They’re looking to make a change in their lives. Maybe they’ve been downsized from their corporate jobs and don’t want it to happen again-a few years down the road. Maybe they’re currently working, … Continue reading Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
How to Evaluate Programmatic Buying Transparency – Types and Tips
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
The Brave New World Of Buying Automation
by Dave Brock March 5, 2016 Follow @davidabrockMarch 5, 2016 There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. It got me to thinking about the future of buying and selling. The sales and marketing automation markets are among the hottest SaaS markets around. Each year, … Continue reading The Brave New World Of Buying Automation
5 Things Customers Consider When Buying Online
by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
5 Ways To Utilize Image-Based Content Through The Buying Cycle
Don’t ignore the power of visuals. Columnist Jim Yu discusses ways you can take advantage of images and videos to convert customers. Jim Yu on January 12, 2016 at 10:32 am When people arrive on your site, they will be forming their first impression within 50 milliseconds. They will then be deciding whether or not … Continue reading 5 Ways To Utilize Image-Based Content Through The Buying Cycle
How To Use Social Selling In Each Stage Of The Buying Process
By Brian Farrell January 1st, 2016 In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process
Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
by Jimmy Rodela December 17, 2015 Follow @dbjim21December 17, 2015 Are you sick and tired of seeing your web visitors leave your website without buying a single thing? Have you been getting thousands of monthly visitors, yet all they do is click away after reading your articles or after they browsed through your product catalog? … Continue reading Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
Avoiding the Pitfalls When It Comes to Buying Company Data
by Kate Boyce November 9, 2015 Follow @LeadForensicsNovember 9, 2015 There’s one thing that you just can’t live without in business – and that’s leads. As even the best sales person in the world will quickly grind to a halt without anyone to pitch to. And it’s not just any old leads you need. You … Continue reading Avoiding the Pitfalls When It Comes to Buying Company Data
How To Incorporate Video Across The Buying Cycle
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
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