Julia LeeApril 14, 2015 So you have decided your team or a team within your organisation need some training. There is a requirement for an external provider and you begin the process of selection. Here are 10 important considerations to ensure a successful outcome for your team and your business: 1. Training doesn’t happen in … Continue reading Top 10 Things To Consider When Buying Training
Mike WhitneyMarch 1, 2015 “Most people can’t answer the simple question of why they want the things they want. That’s because our brain drives our decision-making process in ways that we’re not really aware of. “ – Michael Fishman Traveling through this digital world we’ve built for ourselves is a dizzying experience. We see certain … Continue reading The Psychology of Online Buying
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Cody JensenFebruary 5, 2015 Standing out on the web is a complicated issue that can spell success or disaster for a website. If a website is not able to differentiate themselves from their competitors, they will not be able to generate interest, and will become a failure. It is important for any business, whether they … Continue reading Search Types & The Buying Cycle
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time. Rachel Balik on November 14, 2014 At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out … Continue reading How To Hack The B2B Buying Cycle
By Bob Hutchins, Published October 23, 2014 Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car … Continue reading Thinking About Online Ad Buying? Get To Know These Digital Spaces
By Amber Kemmis, Published October 23, 2014 The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine if they will buy from you again. In recent years, we’ve seen the buying process have a significant effect on qualified lead generation. To … Continue reading How Does the Buying Process Affect Qualified Lead Generation?
Nowadays several businesses are taking advantages of social media marketing to increase their business growth. With the help of new sites, applications, sources, services many businesses are now communicating very easily with their customers online. As the new technologies and strategies are developing at a very fast pace, it would be helpful to know about … Continue reading Five Latest Online Buying Trends
