Tag Archives: Businesses

High-Spending Small And Medium-Sized Businesses To Increase Social Budgets

Marketing Guide

by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets →

Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher

B2B, Marketing Guide

By Ian Dainty, Published October 16, 2014 I wanted to talk to you today about something that is very dear to my heart and hopefully dear to your heart too. Background First of all, I am Canadian, and much of what I say here is about Canadian companies, but I know this struggle also applies … Continue reading Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher →

For Better or for Worse: Six Ways the Web Has Changed Relationships Between Businesses and Consumers

Customer Relationship Managemnet

By Chad Hill, Published October 6, 2014 The internet has changed everything. You might say that it’s put everything out in the open, with very little left to the imagination. Before the web and social media, every customer interaction was mostly a private matter between the business and the customer. Now it’s likely to be written … Continue reading For Better or for Worse: Six Ways the Web Has Changed Relationships Between Businesses and Consumers →

Website Builder Platforms: Best Options for Small Businesses

Business Startup, Small Business

I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses →

10 Customer Service Tips for Businesses Leveraging Social Media

Social Media Utilization

Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You … Continue reading 10 Customer Service Tips for Businesses Leveraging Social Media →

How Small Businesses Should Respond to the Google Pigeon Update

Search Engine Optimization

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and … Continue reading How Small Businesses Should Respond to the Google Pigeon Update →

7 Insightful Email Marketing Stats for Small Businesses [Infographic]

Email Marketing

A great way to build, and sustain, strong relationships with your customers is through emailing. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting … Continue reading 7 Insightful Email Marketing Stats for Small Businesses [Infographic] →

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