Young Entrepreneur Council November 23, 2014 What is one way e–commerce businesses can glean useful customer/market information via Pinterest? 1. Describe With Detail Often you’ll see Pinterest accounts that are done in such haste that they don’t even bother adding descriptions to their pins. This is the most blatant way a company can say, “I … Continue reading 8 Ways E-Commerce Businesses Can Use Pinterest to Their Advantage
Mamoun Chaouni November 22, 2014 Online accessibility is an essential to today’s businesses. To remain viable, open, noticed and easily reached by customers, your business has to be optimized for web and mobile to capitalize on an audience level spanning worldwide. The technology offered to merchants has evolved from simple online carts to full-blown … Continue reading 16 Online Shopping Cart Solutions For Small Businesses
By Shelly Kramer, Published November 11, 2014 If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. That may seem a little bold, but your business — whatever its size — needs a reliable way to manage information … Continue reading Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
By Ruby Rusine, Published November 2, 2014 The following social media fails are from businesses who I consider as peers. The avatar/logo you see online are not inanimate objects. They are people. Here is a list of their pet peeves. Past the infographic are best practices I’d recommend. Feel free to share yours below. If … Continue reading 9 Social Media Fails To Avoid According To Businesses [Infographic]
By Amy Neeley, Published October 29, 2014 Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that … Continue reading Spooky Marketing Mistakes Local Businesses Should Avoid
by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
By Ian Dainty, Published October 16, 2014 I wanted to talk to you today about something that is very dear to my heart and hopefully dear to your heart too. Background First of all, I am Canadian, and much of what I say here is about Canadian companies, but I know this struggle also applies … Continue reading Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher
By Chad Hill, Published October 6, 2014 The internet has changed everything. You might say that it’s put everything out in the open, with very little left to the imagination. Before the web and social media, every customer interaction was mostly a private matter between the business and the customer. Now it’s likely to be written … Continue reading For Better or for Worse: Six Ways the Web Has Changed Relationships Between Businesses and Consumers
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses
