Tag Archives: Bridging

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide

Bridging The Gap Between Search Traffic & Social Conversion

How to harness paid search traffic to capitalize on users a second time with Facebook Custom Audiences: Psychographic Targeting Hot House A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its … Continue reading Bridging The Gap Between Search Traffic & Social Conversion

Bridging the Generation Gap in Company Volunteering

Ryan ScottApril 13, 2015 Do Millennials, Generation X-ers and Boomers approach corporate volunteerism in different ways? Considering the generational differences around other areas of the workplace, it’s not surprising to see those differences extend to corporate volunteering and giving programs as well. Generational theorists focus on the personality characteristics of each generational group, and now … Continue reading Bridging the Generation Gap in Company Volunteering

3 Tips To Bridging The Gap Between Your Website And Social Media

Eric HammisMarch 10, 2015 Have you ever stopped to think about the various ways of connecting your website to your social media accounts? If you have social media accounts and are at least somewhat active, there most definitely needs to be a connection between your social accounts and your website. If you are yet to … Continue reading 3 Tips To Bridging The Gap Between Your Website And Social Media