There are many types of CRM or management software available in the market. In the HR industry, it can either mean recruitment candidate relationship management or recruitment customer relationship management. For this article, we’re going to tackle the latter.
We’re outlining everything you need to know about the topic down to the nitty-gritty. From its main purpose to its benefits, we’ll explain why and how it can affect your role as a recruiter.
Let’s go to the basics. What is a recruitment CRM?
Again, recruitment customer relationship management (CRM) is not to be confused with recruitment candidate relationship management. It’s a completely different software catering to an entirely different market.
Recruitment CRM is all about managing and converting customer leads and nurturing relationships with existing customers in a single pipeline. Think of it as an all-in-one solution where you can better organize and engage clients in a centralized platform.
It’s all about convenience, efficiency, and overall profitability.
Who needs Recruitment CRM?
This software is aimed towards anyone who handles customers in recruitment. These can be:
- Recruitment Agencies
- Headhunting Agencies
- Staffing Agencies
- And many more!
As long as you are in the field where you deal with clients that manage candidates, regardless of which industry, a recruitment CRM will be an essential tool to have.
Functions of Recruitment CRM
There’s just so much you can do with a recruitment CRM. However, the main core boils down to these functions:
Track customers throughout their whole lifecycle
From lead to client, you can basically track their progress throughout the whole sales funnel and beyond in one pipeline. The moment you initiate contact, you can easily add them to the system and move them further along each step of your operations until successfully on-boarded.
Digging in a little bit deeper, good recruitment CRMs also provide detailed client profiles. So, going beyond the clicking and dragging of customers, you have their complete set of information.
This creates a customer network in a single searchable database that contains the basic details, notes, PICs, and among others to view and update interactions– whether past or present.
Centralizes all communications
Recruitment CRM makes it easy to communicate to relevant parties as much as it is organizing them. You can talk to customers and leads via the platform through its email integration.
Aside from communication, team collaboration will be bolstered, as well.
And, internally, the agency’s management and decision-makers are able to monitor their team’s progress. This allows for quick project takeover with little complications since all project details are readily available and everyone is always on the same page; resulting in better service for your company (i.e. main recruiter is unavailable and a teammate has to carry out the on-going task).
Why is this note-worthy? According to a study by Deloitte, companies with a client-centric approach are 60% more profitable than those that are not!
Tracks Sales Analytics
The ideal recruitment CRM gives you an insight on key CRM metrics in order to land more successful sales. You can see the time it took for each customer to move along the pipeline’s different stages, where they came from, success/fail rate, and many more.
Recruitments priorities over the 5 years suggests that keeping watch of reports & analytics would be of importance. You can read more about it here.
Once you determine what needs to be improved and what should be focused on, it will result in higher profitability in the long run.
Where can you get a recruitment CRM?
There are various choices in the market, but as a recruiting agency, you shouldn’t be limited to only one tool. You will also have to look into acquiring ATS for your team, too.
Look for software with dual functionalities.
To Wrap It Up…
Recruitment CRM is for recruitment agencies that want to track and manage their customers effectively and efficiently. With a variety of tools, you can successfully expand sales targets, reinforce communication & collaboration internally and externally, and control significant data to better company approaches.
If you’re a recruitment agency, then this is a must for you. It’s not optional if you truly want to be thriving in your business.
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