Tag Archives: Bridging

Bridging Category Management Among Ethnic Brands, Chains

Bridging Category Management Among Ethnic Brands, Chains by Patrick Harrington , Yesterday Have specialty and ethnic CPG brands reached a peak in their growth across America’s grocery stores? In my view, they are approaching maturity — for several reasons.  For one, evolving shopping trends, technological innovation and the consolidation of traditional brick-and-mortar channels are changing … Continue reading Bridging Category Management Among Ethnic Brands, Chains

Bridging the Gap Between Lead Gen and ABM with Intent Data

Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data

Bridging the gap between IT and marketing to improve martech collaborations

While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018   Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Ben Ó Mathúin — March 2, 2017 — March 2, 2017 As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned … Continue reading Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Bridging the Immediacy Gap: 3 Technologies that Can Transform How Technical Teams Learn

Blake Beus — February 22, 2017 Follow @BlakeBeus— February 22, 2017 Working at an instructional technologies company, we get insight into the latest learning and performance strategies at large companies. And lately, we’ve seen two opposing trends developing across manufacturing and technical teams. The work itself has undergone dramatic and often revolutionary change in the … Continue reading Bridging the Immediacy Gap: 3 Technologies that Can Transform How Technical Teams Learn

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

One Voice, One Conversation: Bridging the Personalized Email and Website Divide

by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide