Tag Archives: Breaking

Please Pardon the Disruption: Breaking Down the Buzzword

Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword →

Pro Tip: Every new project starts with breaking down silos

Project Management

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos →

Maybe Breaking Up Big Tech Isn’t Such A Bad Idea

Technology Trends

Maybe Breaking Up Big Tech Isn’t Such A Bad Idea by Richard Whitman , Columnist, September 27, 2019 Scott Galloway, the brash New York University business professor and author, shared the stage at Advertising Week in New York a couple of days ago. One of the interesting arguments he made was that the breakup of … Continue reading Maybe Breaking Up Big Tech Isn’t Such A Bad Idea →

Breaking Mass Shooting News Prompted Google To Tweak Algorithm

Google Algorithm

Breaking Mass Shooting News Prompted Google To Tweak Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Pandu Nayak, a former NASA research scientist who joined Google 14 years ago to work on its search engine, told the “Guardian” that mass murders present an increasing challenge for the search engine to deliver accurate results. The tragic … Continue reading Breaking Mass Shooting News Prompted Google To Tweak Algorithm →

Keep Your Contact Center in North America Without Breaking the Bank

Outsourcing

Amy Bennet — June 27, 2019 — June 27, 2019 A quick trip down memory lane reminds us that the 1990s saw a massive rise in the practice of offshoring call centers. With the convergence of economic factors and technological advancement, it was seen as the cheap alternative for companies who required basic customer support … Continue reading Keep Your Contact Center in North America Without Breaking the Bank →

Short vs Long Video: Breaking Down the Pros and Cons

Video Marketing

Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons →

How to Reward Employees Without Breaking the Bank

Employee Motivation

Robert Gloer — April 4, 2019 Follow @IOUFinancial — April 4, 2019 Us humans are driven by incentive, and modern leaders understand the importance of rewarding high-performing employees. While typical ways of doing so include bonuses and pay raises, oftentimes small business owners can’t afford to reward their employees monetarily. If you are in the … Continue reading How to Reward Employees Without Breaking the Bank →

How to Blog Without Breaking the Law

Blogging Ethics

Susan Friesen — January 30, 2019 Follow @eVisionMedia — January 30, 2019 6 Important Legal Issues Bloggers Need to be Aware of Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over … Continue reading How to Blog Without Breaking the Law →

Change Management: Breaking Bad (Habits, That is)

Change Management

Greg Heist — December 6, 2018 Follow @Heist_G — December 6, 2018 “Culture does not change because we desire to change it. Culture changes when the organization is transformed; the culture reflects the realities of people working together every day.” — Frances Hesselbein, The Key to Cultural Transformation, Leader to Leader (Spring 1999) To say … Continue reading Change Management: Breaking Bad (Habits, That is) →

Breaking through with meaningful content marketing in the age of storytelling

Content Marketing

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling →