A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling
Monika Götzmann — May 23, 2018 — May 23, 2018 Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople the chance to leverage social media, forge deeper, more meaningful relationships with clients, reps establish themselves and their organisations … Continue reading Smart Social Media Selling: Breaking Down Barriers to Implement Social Selling
Rupert Adam — February 8, 2018 Follow @emailcenter — February 8, 2018 Whether you bite your nails, check your phone too much or crack your knuckles, everyone has a bad habit or two. Marketers are no exception and sometimes tend to pick up bad habits within their work. Whilst some of these habits are just … Continue reading Breaking Those Bad Email Habits
Rick Goodman — January 16, 2018 Follow @DrRickGoodman — January 16, 2018 QuinceMedia / Pixabay What motivates your employees? What makes them happy? What helps them to feel like you’ve invested in them? There are a few possible answers to that question, but here’s a big one: Education. Simply put: Your employees want to grow. … Continue reading Train Your Employees Well (Without Breaking the Bank)
Angela Murphy — December 24, 2017 — December 24, 2017 Free-Photos / Pixabay How do employees learn best? Well, it’s kind of a complex answer… Employers are increasingly aware of the importance of professional development and employee training. In fact, Training Magazine reports that U.S. companies spend an average of $ 4.5 billion annually on … Continue reading How to Maximize Employee Potential (Without Breaking the Bank)
Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)
Eric Rosenberg — October 2, 2017 — October 2, 2017 Goumbik / Pixabay As kids, we go to school five days per week. We are trained from a young age that work is something that happens at a specific location. Sure, there’s homework and an occasional field trip, but the overall education experience takes place … Continue reading Breaking Through the Mental Block of Remote Work
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
Evelyn Timson August 7, 2017 rawpixel / Pixabay According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a … Continue reading Breaking Down Storytelling Structure in Brand Video
Lindsay Christensen — June 19, 2017 — June 19, 2017 Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to … Continue reading Breaking Bad Online Marketing Habits to Get More ROI
