Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites … Continue reading Instagram Story links get 15-25% swipe-through rates for brands, publishers
Personal Branding Blog — December 7, 2016 — December 7, 2016 In order to build a good reputation online and attract the right leads your personal brand can benefit from a sales page. The right message and graphics will help you generate more sales. A well crafted page can also increase your visibility through social … Continue reading How To Add Spice To Your Brand’s Website Sales Page
by Tobi Elkin@tobielkin, December 2, 2016 A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.” The whitepaper, entitled “Get Ready For The Age of Programmable Brands,” focuses on how programmatic is changing the way in which marketers are … Continue reading Programmatic Technology Leads To Programmable Brands, According To Whitepaper
Sahail Ashraf — December 2, 2016 Follow @Talcontent— December 2, 2016 It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few … Continue reading What Brands Can Learn From The First Ever Twitter Awards
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Adam Dorfman on December 1, 2016 Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer … Continue reading How brands can win with omnichannel discovery
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
by Jack Loechner, Staff Writer @mp_research, November 22, 2016 According to the 2016 State of Customer Journey Marketing, presented by Guy Marion, Ph.D. CMO & Growth, Autopilot, social media and mobile devices have strengthened consumers’ ability to connect 1:1 with brands at any time, from anywhere. 88% of high performing marketers get results by investing in customer … Continue reading Social And Mobile Strengthen Consumer Connections With Brands
Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands
Liz Papagni — November 22, 2016 Follow @mrktgworx— November 22, 2016 Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have … Continue reading Maintaining Your Brand’s Humanity with Automated Marketing
Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories. Tim Peterson on November 17, 2016 Shooting videos with Snap Inc.’s newly released Spectacles seems super-simple. Put the sunglasses/camcorder on your face; tap a button to record; open Snapchat to review your video; add any filters, … Continue reading What brands should know about shooting with Snap’s Spectacles
