Aliza Freud — March 13, 2017 Follow @shespeaking— March 13, 2017 At my company, SheSpeaks, we just completed a study about Women and Trust. In a study of over 2,100 women nationwide we set out to understand how significant the trust deficit is among women, and what impact it has on brand perceptions and loyalty. … Continue reading Consumer Distrust in Media & Brands Rises [Infographic]
Sahail Ashraf — March 3, 2017 Follow @Talcontent— March 3, 2017 If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new … Continue reading Twitter Tells Brands How To Do Video
Dave Sutton — February 24, 2017 — February 24, 2017 Personalized messaging, larger audience reach, and more measurable return on investment make digital advertising an attractive alternative to tv ad spend. In fact, eMarketer reported in late 2016 that US digital ad spend was estimated to be higher than TV for the first time in … Continue reading How Brands Are Doubling Marketing ROI with Digital Ads
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
Brands Not Delivering On Content, Market Share Goes Unclaimed by Laurie Sullivan @lauriesullivan, February 16, 2017 As sophisticated search engine algorithms from Bing and Google look for “precise” answers to queries, brands just don’t delivering the content. Conductor’s report, released Thursday, analyzes the market share for organic content during the 2016 holiday season and calls … Continue reading Brands Not Delivering On Content, Market Share Goes Unclaimed
Cosette Jarrett — February 15, 2017 Follow @cosettejarrett— February 15, 2017 Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites … Continue reading 3 Ways to Establish Credibility with your Brand’s Online Presence
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales. Travis Wright on February 13, 2017 Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that … Continue reading Why brands should embrace UGC as part of their marketing strategy
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Justin Herring — February 2, 2017 Follow @justincherring— February 2, 2017 It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you … Continue reading Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media
